tag:blogger.com,1999:blog-20260398190701651412024-03-14T06:19:53.246-04:00m8qlaff's Creative Musingsm8qlaff's exploration of creativity and inspiration. What gets your creative juices flowing?M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.comBlogger67125tag:blogger.com,1999:blog-2026039819070165141.post-88539074913583856332017-04-06T18:17:00.000-04:002017-05-03T18:32:12.202-04:00Design a Marketing Campaign that Works<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">In a world where everyone and their mother is a Social Media
Marketing Guru or an Online Marketing Expert, it is difficult to cut through
the noise to find a tune you can dance to. Designing a digital marketing campaign is about just that design. It is important to look at a number of options in order to hone in on the graphic, wording, layout that is both
attention getting and conveys the message. Throwing a cute kitten on a post
about my latest white paper may get attention, but is it going to attract an
appropriate audience. Conversely that dry research without some form of
evocative image ain’t gonna get the clicks.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">I have been fortunate in my consulting practice to work with
some open minded people that have allowed me to stretch the envelop of exciting
and pertinent content.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">Here is a small cross section of some past designs and the
audience data that went along with them, because let’s face it no advertising
campaign is worth it if you can’t track its reach.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">While helping the Converting and Package Printing (CPP) Expo to grow its audience we were able to capitalize on the popularity of Soccer’s World Cup that was happening at the time. Using some of the imagery and analogizing the scoring of goals with the benefits of attending the show we won a very decent open and click through rate on our email campaign.</span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: left;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><span style="font-family: inherit; font-size: large;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtWr3-dThAhFyI7uk1NskMc1aKOjMyG1zfEkuBq__XPYlC-VLJzD1aNew2DADKGOgvfeEYAgf7Keom1vbYJjH-vK1OSZA-B0kbKcrHgHz6PI4RvF-B-YxRMqrotqSKK_Qp4aBfA_xfWcs/s200/world+cup2.png" style="margin-left: auto; margin-right: auto;" width="145" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">17% open rate<br />Click through at 5%</span></td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6NrMGnixFGaLCI_8ACCOG6KJ9HaErQ90BrgA0SjKYZ9hn4D6lwRE3sV3lePrjdDoDgxrTwLgj6dLvLKmWYBpG0AjHZ9wZrz8Td01S9grJgXn66_DivE8n6FI4LTn6r57EFwl65bR2wQ0/s1600/world+cup.png" imageanchor="1" style="clear: left; margin-bottom: auto; margin-left: auto; margin-right: 2em;"><span style="font-family: inherit; font-size: large;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6NrMGnixFGaLCI_8ACCOG6KJ9HaErQ90BrgA0SjKYZ9hn4D6lwRE3sV3lePrjdDoDgxrTwLgj6dLvLKmWYBpG0AjHZ9wZrz8Td01S9grJgXn66_DivE8n6FI4LTn6r57EFwl65bR2wQ0/s200/world+cup.png" width="144" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">18% open rate<br />Click through at 4%</span></td></tr>
</tbody></table>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtWr3-dThAhFyI7uk1NskMc1aKOjMyG1zfEkuBq__XPYlC-VLJzD1aNew2DADKGOgvfeEYAgf7Keom1vbYJjH-vK1OSZA-B0kbKcrHgHz6PI4RvF-B-YxRMqrotqSKK_Qp4aBfA_xfWcs/s1600/world+cup2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><span style="font-family: inherit; font-size: large;">The conventional wisdom puts the open rate for email marketing at a generous 11.1% these two campaigns garnered 18 and 17% respectively, well above average. While the click through rate was hovering around 4-5% which is also impressively above average.</span><br />
<span style="font-family: inherit; font-size: large;"><br /></span>
<span style="font-family: inherit; font-size: large;">In another mailing we used bold bright colors
and represented a tropical (equated as fun) atmosphere. Also gaining some very
good numbers. </span><br />
<span style="font-family: inherit; font-size: large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
</span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKusW-2gWBmG4X6UfH8cJwgQhSSRabueoBBDnpV42Wmh7b2heZE3JTzsbGats8G2bxmhsu2ybmBWWPfiSwIqEuJnGOdtqfbDkynPv-sCqBjCpw0Udz9BImigvFvt4AnpGv_hzJKrCKEBk/s1600/heaton.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKusW-2gWBmG4X6UfH8cJwgQhSSRabueoBBDnpV42Wmh7b2heZE3JTzsbGats8G2bxmhsu2ybmBWWPfiSwIqEuJnGOdtqfbDkynPv-sCqBjCpw0Udz9BImigvFvt4AnpGv_hzJKrCKEBk/s320/heaton.png" width="188" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">An 18% open rate<br />with click through around 6%</span></td></tr>
</tbody></table>
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<br />
<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;">Conversely for the International Franchise Expo we relied on some
more traditional images and had some big name brand recognition. While the open rate was spectacular we were not as impressive with our click through numbers numbers.</span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih_2dxYoTP0ZGpkKEmcBZMUaLOFBXGcpS24fIivmHJ_qyqCr4RYR2dUcQUBAmnlT6VB9NHsJVkFwWg0HFBCyZGQx4WwRXF7Peay_bHTc6FqPPeqEeBVTl1gU63KNkrJiYftRYDaAZcqn4/s1600/email.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih_2dxYoTP0ZGpkKEmcBZMUaLOFBXGcpS24fIivmHJ_qyqCr4RYR2dUcQUBAmnlT6VB9NHsJVkFwWg0HFBCyZGQx4WwRXF7Peay_bHTc6FqPPeqEeBVTl1gU63KNkrJiYftRYDaAZcqn4/s320/email.png" width="176" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">22% is not too shabby either.</span></td></tr>
</tbody></table>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_X5jtRkmzBy92728anE5zX87xOAtBYNggCuGXGfx6zSXnd-TU7P6mHt4sj3z5IvqNoQAx8_6xcA4CE7iy4BTD6CmIGOgzBh000N3oSjF9IpurNai8AFZ0v5CJl7C4fQfrzv123WS2anQ/s1600/email1.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_X5jtRkmzBy92728anE5zX87xOAtBYNggCuGXGfx6zSXnd-TU7P6mHt4sj3z5IvqNoQAx8_6xcA4CE7iy4BTD6CmIGOgzBh000N3oSjF9IpurNai8AFZ0v5CJl7C4fQfrzv123WS2anQ/s320/email1.png" width="160" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">23% open rate is spectacular.</span></td></tr>
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<span style="font-family: inherit; font-size: large;"><br /></span></div>
<!--EndFragment--><span style="font-family: inherit; font-size: large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"> </span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtWr3-dThAhFyI7uk1NskMc1aKOjMyG1zfEkuBq__XPYlC-VLJzD1aNew2DADKGOgvfeEYAgf7Keom1vbYJjH-vK1OSZA-B0kbKcrHgHz6PI4RvF-B-YxRMqrotqSKK_Qp4aBfA_xfWcs/s1600/world+cup2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><span style="font-family: inherit; font-size: large;"><br /></span></div>
<span style="font-family: inherit; font-size: large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span><br />
<span style="font-family: inherit; font-size: large;"><br /></span>
<span style="font-family: inherit; font-size: large;"><br /></span>
<span style="font-family: inherit; font-size: large;"><br /></span>
<span style="font-family: inherit; font-size: large;"><br /></span>
<span style="font-family: inherit; font-size: large;"><br /></span>
<span style="font-family: inherit; font-size: large;">When it comes to infographics things are a little bit harder
to track, but layout is really the key element here in that it must be visually
appealing and it must flow in an orderly manner to help the viewer process the
information in a way that makes sense.</span><br />
<div class="MsoNormal">
<span style="font-family: inherit; font-size: large;"><o:p></o:p></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghLr-r90x-DNQNrxQuTcU06ygCE4uQhW67VJ9CTZA_YYOtlltWbdrnFuiJHGHHd0bpW090X-Lxaysx86B4PVXbn2sXfcZP3zwMHdZhAFaYAOdapTMBE9Md-5pLBpA7F6KbUysbrrtU76M/s1600/infoGraph+2.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: large;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghLr-r90x-DNQNrxQuTcU06ygCE4uQhW67VJ9CTZA_YYOtlltWbdrnFuiJHGHHd0bpW090X-Lxaysx86B4PVXbn2sXfcZP3zwMHdZhAFaYAOdapTMBE9Md-5pLBpA7F6KbUysbrrtU76M/s200/infoGraph+2.png" width="106" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">Very precisely targeted, this<br />achieved a click on rate of almost 10%</span></td></tr>
</tbody></table>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibADMuJcmjN3aB9NDNDGYXjeKA0g-_NI_cMbrP3aSVVB0YFCNVhIBHClmc57o9gIdn8AVxm0sa2BkfUkMocmHnd_smm6rBzQ-VftE41hpJiUhlm76SIfTPkxZrAMHIJZ7mEnYpW-o15HQ/s1600/infoGraph1.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><span style="font-family: inherit; font-size: x-small;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibADMuJcmjN3aB9NDNDGYXjeKA0g-_NI_cMbrP3aSVVB0YFCNVhIBHClmc57o9gIdn8AVxm0sa2BkfUkMocmHnd_smm6rBzQ-VftE41hpJiUhlm76SIfTPkxZrAMHIJZ7mEnYpW-o15HQ/s200/infoGraph1.png" width="200" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">With a click on rate of 8% <br />we managed beat the industry average.</span></td></tr>
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<span style="font-family: inherit; font-size: large;">Infographics have an average click on rate of about 5% and with the above I was again able to beat that number by offering clean well organized image and information.</span><br />
<span style="font-family: inherit; font-size: large;">While this less well designed and more cluttered image below, we did do less well.</span></div>
<span style="font-family: inherit; font-size: large;">
</span>
<br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: inherit; font-size: x-small;">Our click on rate here was a mere 5%<br />This I attribute to the cluttered layout.</span></td></tr>
</tbody></table>
<span style="font-family: inherit; font-size: large;"><br /></span>
<span style="font-family: inherit; font-size: large;">Also of increasing importance when it comes to Social Media and Digital Marketing stratagem are what I call “Flash Card”, these
are the simple informational images that
don’t rise to the level of infographics, but can be very useful on twitter and
other platforms to give a quick snapshot of what you will see when you click
through. For this type of image what we want to see numbers wise are a high
engagement rate (who stopped to view or enlarge it) as well as the desired
click through.</span><br />
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<span style="font-family: inherit; font-size: large;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH95V8ynq2UjLPYgOAuJdFxh0KAsy1BgUrfDiYvoKZZlNd_mo-zJZ41dZhjck2qQo3QL3DXZ2dH180ChSyuWFqn7gQzrl5oSgL-ypq8uB2TT8a_Tr87Btr0458jrfdN4DwyNOa_v2O4rk/s1600/social+image1.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: inherit; font-size: large;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH95V8ynq2UjLPYgOAuJdFxh0KAsy1BgUrfDiYvoKZZlNd_mo-zJZ41dZhjck2qQo3QL3DXZ2dH180ChSyuWFqn7gQzrl5oSgL-ypq8uB2TT8a_Tr87Btr0458jrfdN4DwyNOa_v2O4rk/s200/social+image1.jpeg" width="200" /></span></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHnbbOHZyRByTMxE4TA5FfwhUi6aqzp3T9N54fIP8nZSyxJ46M-vli2Y930N8uCTDgFuTf-uKnEeSHC2a2jRMvmz2UWIal256O7gBPUS8kHhEzXiwE1TfvP4F6ZA2s-a6L83KJza_mhdQ/s1600/social+image2.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: inherit; font-size: large;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHnbbOHZyRByTMxE4TA5FfwhUi6aqzp3T9N54fIP8nZSyxJ46M-vli2Y930N8uCTDgFuTf-uKnEeSHC2a2jRMvmz2UWIal256O7gBPUS8kHhEzXiwE1TfvP4F6ZA2s-a6L83KJza_mhdQ/s200/social+image2.jpeg" width="200" /></span></a><span style="font-family: inherit; font-size: large;">These two are much more cluttered and the layout is far more busy, not surprisingly they garnered less attention than did the bottom images which have a more concise direct layout. Also interesting is the image with the solar flare worked out quite well as opposed to the infographic with a similar image, above, which tells us that the image is less important than how it is used.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJVCG35rmMQzOZMBz0tXdpfCLx4YzaDbS3lRZChOrbK6HiiLE9pI6qKkK1QaSESwWuulfdd8McA7yrGfmj4yLH86hBtIJPEJkyyOAh8qWCdQXf0kosrSvsnMnS6GforbJKZXgboy7ZdmQ/s1600/social+image3.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: inherit; font-size: large;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJVCG35rmMQzOZMBz0tXdpfCLx4YzaDbS3lRZChOrbK6HiiLE9pI6qKkK1QaSESwWuulfdd8McA7yrGfmj4yLH86hBtIJPEJkyyOAh8qWCdQXf0kosrSvsnMnS6GforbJKZXgboy7ZdmQ/s200/social+image3.jpeg" width="200" /></span></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg921G5I1Yi_beWMeNl8I_tS6ueQaFNf6O46rkeVo34g7ZzRvt8T6RhdNJVKZiWW7_vYmfdsUHPlQjPBJFWd_RT04_g4ASqLof_x2ba5169H3Oglj3RZcp2oyURBm_H0miunYK2W7RSi4A/s1600/social+image.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: inherit; font-size: large;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg921G5I1Yi_beWMeNl8I_tS6ueQaFNf6O46rkeVo34g7ZzRvt8T6RhdNJVKZiWW7_vYmfdsUHPlQjPBJFWd_RT04_g4ASqLof_x2ba5169H3Oglj3RZcp2oyURBm_H0miunYK2W7RSi4A/s200/social+image.jpeg" width="200" /></span></a><br />
<span style="font-family: inherit; font-size: large;"><br />
Again we learn that design is the key to getting the result we desire.</span><br />
<span style="font-family: inherit; font-size: large;"><br />Additionally, I feel it is important to point out that all of
these campaigns were organic, no dollars were harmed in the generation of these
numbers. </span><br />
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</style>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-34915165309470712822016-11-09T08:53:00.000-05:002016-11-09T15:24:43.225-05:00May We Live in Interesting TimesThe age old Chinese curse seems quite apropos. While it is true, I said during the primary that if this
elections came down to Trump v Clinton that Trump would win (I didn’t want to
believe it yet here we are) but this is not an “I told you so” moment. It is a
time to assess our options and the choice we have made.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5rrI-Jx62uu_hAo9ieIAo-q7_kfV3-7uQ1AsPPrQQx6b2EIwXKeSRA8VsCyAfPsaMgb7cO7JyPv5r8emSkNJikDLoY25roQjlKpRBWoa49Tcb2iBT-nGowKNhi66HajYRXxx_BtabVck/s1600/160721140951-donald-trump-rnc-day4-t1-large-169.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5rrI-Jx62uu_hAo9ieIAo-q7_kfV3-7uQ1AsPPrQQx6b2EIwXKeSRA8VsCyAfPsaMgb7cO7JyPv5r8emSkNJikDLoY25roQjlKpRBWoa49Tcb2iBT-nGowKNhi66HajYRXxx_BtabVck/s320/160721140951-donald-trump-rnc-day4-t1-large-169.jpg" width="320" /></a></div>
<br />
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<o:p></o:p></div>
<div class="MsoNormal">
The people were looking for an anti-establishment candidate,
which I would believe and even laud if it wasn’t for the overwhelming reelection
of total establishment incumbents like John McCain and Chuck Schumer. So where
does this leave us?<o:p></o:p></div>
<div class="MsoNormal">
I have been pondering this all night (literally I slept barely a couple of hours and lest you forget I have a 3 year old who will be
waking up soon, it is going to be a rough day)<o:p></o:p></div>
<div class="MsoNormal">
So I have been thinking of worst case scenarios, and I am
inclined to think selfishly given that it is what my fellow Americans chose
last night, selfish, narcissistic, megalomania. Worst case scenarios how does
this affect me, my family right here in this house?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Well…<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
If President
Trump sweeps in day one and completely dismantles Obamacare, how does that
affect me?<o:p></o:p></div>
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Not at all
really.<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
If President
Trump is able to build that wall, how will this affect me?<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Not at all.<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
If President
Trump and his Congress are able to revamp the tax code so that it further skews
toward the top earners, how does that affect me?<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Again, not
really very much.<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
If President
Trump tears apart NATO in an effort to allay with Russian, how does that affect
me?<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Nope not
much (cheaper vodka?). <o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
If President
Trump returns us to an outmoded 20<sup>th</sup> century business and
manufacturing practice of total disregard for the environment and perpetual
rape of natural resources?<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
This hits a
little closer to home as I have long felt that we were on the wrong track when
it comes to being responsible stewards of our collective home. It does put an
undue burden on my daughters to clean up the mess that Baby Boomers have
created for us all. Although we were pretty much here already.<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
BUT<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
If President
Trump allows roving bands of white supremacist thugs to run rough shod over the
country side, how does this affect me personally here in this house?<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
Not very
much, but it will have an enormous impact on people I love and care for so this, then begs a response. What does one do on the eve of Kristallnacht do I pack my
bags and run for the border (fuck there’s that wall), Do I pick up arms and
resist (dude I'm 50 and not built for that shit), or do I go along to get along?<o:p></o:p></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkysWS6L6L8OUCnMAgiwsSfj-Ppil44Td0Uf2W8IN7h11hy2Vw8bHV_oxCafqIAe2In9-yJVRJDUfPdRSOqGuZE0C9QbirYXIub-km-SKtc2D4mvzXnMHFDhmEoFW_qhTEqbjw3C9ig2M/s1600/broken+glass.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkysWS6L6L8OUCnMAgiwsSfj-Ppil44Td0Uf2W8IN7h11hy2Vw8bHV_oxCafqIAe2In9-yJVRJDUfPdRSOqGuZE0C9QbirYXIub-km-SKtc2D4mvzXnMHFDhmEoFW_qhTEqbjw3C9ig2M/s320/broken+glass.JPG" width="320" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
This is when
the hard choices will need to be made. I heard someone, in the lead up to
election night, say that collectively the American people are smart and that he
wouldn’t worry if we did elect Donald Trump. And I sincerely hope that he is
right although anyone who knows me at all knows that I do not believe this.<o:p></o:p></div>
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Hold on
tight America times are going to get interesting.M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-21529562198670724452016-09-07T13:13:00.000-04:002016-09-07T13:27:06.297-04:00Do's and Don'ts of Trade Show Practice.<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0IHsFP8FIk6gDsR0CQp-vCadf-a2gmSldaQyMlQ-bHBbqCT7SuQnqggtO_oON3TrJ_oPhym-VF0DSnj8weJItU-FY52iITFiXnzBz5dVh60FRNqy-zfqNF-t9A_aKgCrPOB6cdcu3I-Q/s1600/DSC_0293+-+Copy.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0IHsFP8FIk6gDsR0CQp-vCadf-a2gmSldaQyMlQ-bHBbqCT7SuQnqggtO_oON3TrJ_oPhym-VF0DSnj8weJItU-FY52iITFiXnzBz5dVh60FRNqy-zfqNF-t9A_aKgCrPOB6cdcu3I-Q/s320/DSC_0293+-+Copy.JPG" width="320" /></a></div>
<span style="color: #1f497d;">As I begin to register for the
upcoming trade show events I come to realize that, with so much emphasis on
content in-bound, digital and social media marketing stratagem these days it
might be of interest to take a step into the face to face marketing world of
Trade Show Practice. This type of marketing is as much push messaging as it is
pull attraction. It is a tough nut to crack, because we have to balance the
techniques of inside sales with that of more aggressive outside sales practice.<o:p></o:p></span></div>
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<span style="color: #1f497d;">One of the first things to look
at is the booth itself, where it is located, how is it arranged, is it
attractive and inviting or does it feel cramped and closed off. The location
choice is very import and should be considered with the same level of attention
with which you would make any advertising placement. A few things to consider
here are the type of pitch you are making and the kind of contact you wish to
achieve. Does your product sell itself and does it make a “statement” on its
own? If so you would do well to choose a high traffic area where attendees can
see your product and your booth staff can talk to and put information into the
hands of as many people as possible. IF, like at my company, the product is a
little bit more niche and requires some education it is probably a good idea to
position the booth in a more quite location to give staff an opportunity to
connect with the show visitors. For example, for the upcoming Doble Seminar in
Huntington Beach we chose the back corner of the first aisle. The first aisle
because we know that all of the show visitors will make their way down it, but
the back corner because we know that it will be somewhat quieter and afford us
some intimacy with the clients.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgno37558OQmcSF5BnAbdpGnx0dsi6Ca4LgSw6ryQSE7qCsYjnp5Pu1yZ0XxplGUz5LCV-Hb5-zxxgfQ_nJxqRNgKOiszuuKM0wSHzg3XjZbXJxFfCDgTBzLNHe6QB04LHYn5hkxlwI7GM/s1600/DSC_0307.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgno37558OQmcSF5BnAbdpGnx0dsi6Ca4LgSw6ryQSE7qCsYjnp5Pu1yZ0XxplGUz5LCV-Hb5-zxxgfQ_nJxqRNgKOiszuuKM0wSHzg3XjZbXJxFfCDgTBzLNHe6QB04LHYn5hkxlwI7GM/s320/DSC_0307.JPG" width="320" /></a></div>
<span style="color: #1f497d;">Once the perfect location has
been chosen, register early to insure the best spots, then it becomes about arranging
it in an inviting and attractive manner. <o:p></o:p></span></div>
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<span style="color: #1f497d;">One of the first “don’ts” would
be not to put your table across the front of your booth space. Better to lay it
alongside in an effort to invite traffic into the booth. The booth needn’t be
too elaborate; one can do some very effective layouts on a budget by making use
of large poster stands with some eye catching visuals. One thing to be aware of
is ceiling height. While most large venues will have very high ceilings some of
the private rooms or hospitality suites may have limited clearance so plan
accordingly.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmGbSBt66ZjunZLYV4CU7DHPKVWTY9foLhwJVoHwIt_wSIK_z8UBuGiljr9lFDL0YkltT4SjczJERwisf2UpJdLAWYzMDBWHI9WpbIaO3ghMOv3G85uppZWkrHrc2kJiZJBWayX4IQbrs/s1600/booth2+-+Copy.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmGbSBt66ZjunZLYV4CU7DHPKVWTY9foLhwJVoHwIt_wSIK_z8UBuGiljr9lFDL0YkltT4SjczJERwisf2UpJdLAWYzMDBWHI9WpbIaO3ghMOv3G85uppZWkrHrc2kJiZJBWayX4IQbrs/s320/booth2+-+Copy.jpg" width="153" /></a><span style="color: #1f497d;">An effective attention getting
technique that I have employed in the past is to place tall posters at the end
of long corridors in an effort to be seen from far down the aisle. When
designing the graphic keep in mind the message and imagery and be sure to place
you company logo in a prominent location that can be seen. <o:p></o:p></span></div>
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<span style="color: #1f497d;">Keep any literature out and prominent
but another “don’t” would be to place it within easy reach of passersby. We
want the clients to come into the booth, we want to be able to engage with the
client and if they merely grab and go with you literature that opportunity is
lost. What we do want to do is bring them in and keep them comfortable. That is
why I always suggest springing for the extra padding. Many people are surprised
by how soothing it is to have the extra thick padding under foot when you are
walking the hard concrete floor of a large stadium venue.<o:p></o:p></span></div>
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<span style="color: #1f497d;">Another thing worth doing would
be to say hi to everyone that passes your booth. “Good Morning” and “Have a
good Show” should come as easily to the lips as “Please” and “Thank You”. This practice
by booth staff will serve to open the eyes of passersby and cause the harried
visitor to look your way. Very often this results in the “Oh, XYZ Inc, what do
you do?” question the is a great opening. <o:p></o:p></span></div>
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<span style="color: #1f497d;">Once you get the people into the
booth the primary function of a tradeshow is to gather information and generate
leads for your business. Whoever staffs the booth should at the very least be
exchanging business cards with visitors. If you give one, try and get one in
return. There are some business card readers on the market that can then scan
the cards and import the data, otherwise you can just do the input by hand. If
they don’t have a business card then, by all means, carry on with the
conversation and create rapport with the client, creating this rapport will
enable you to ask for the info you need before they leave the booth. Have
paper, computer or tablet available for this purpose. I understand that
sometimes these trade shows get busy and it is difficult to follow through with
these things when you have half a dozen people in the booth all requesting
information. It is a good practice to not give out a business card or brochure
without at least requesting they sign a guest list, again have a clipboard or
tablet available for the purpose. The minimum info to capture is Name, Company,
Email and /or Phone. Also, keep in mind that sometimes, at a busy tradeshow,
you might want to cut the conversation short. If the booth is full of people,
it may be useful to give everyone a minute or two, then grab the quick badge
scan or business card with the promise of a lengthier conversation later. I
find that most business professionals understand this “make hay while the sun
shines” mentality.<o:p></o:p></span></div>
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<span style="color: #1f497d;">It is often possible, through
the event organizer or through the venue, to get the complete list of attendees.
You may have to pay for this list and it is a shotgun approach and means you
will gather information on folks that may not be directly interested in your
products. Another shotgun technique might be to have some kind of offering or
drawing, a gift card or a free product upgrade in exchange for folks dropping
their business card into a hat or fish bowl (leave the fish at home). I find
this does not always yield the quality interested prospects you want, but it is
a way to gather the information. In the motorcycle industry we offered a
drawing for a free oil change. One person won the oil change, but everyone got
a call with some inducement to get them in the door.<o:p></o:p></span></div>
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It may also be possible to use new and emerging cell phone
technology to enhance the visitor experience at a trade show. By enabling push
notification Geofencing can offer a unique level of engagement with clients. As
they walk around the trade show floor it is now possible to broadcast messages
to everyone about products and events at the show. But it is increasingly
possible to narrowcast to a specific target audience, coupons, detailed information
on products or perhaps even a special invitation to the hospitality suite. <o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjopUAL9-5b2O-gx18WiouHp-kdsVjd7OMHboACghB9GG7QheXoUl6fNgJf_6nditIi7_1735wZIDJmpJpgLuCWd3nLS_-wPAlxjZMPmVscIm_0L3CdNMmRzZsiwisgCUBmkclXWZz9cjE/s1600/DSC_0291.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjopUAL9-5b2O-gx18WiouHp-kdsVjd7OMHboACghB9GG7QheXoUl6fNgJf_6nditIi7_1735wZIDJmpJpgLuCWd3nLS_-wPAlxjZMPmVscIm_0L3CdNMmRzZsiwisgCUBmkclXWZz9cjE/s320/DSC_0291.JPG" width="212" /></a></div>
A next level use of this technology would be to use the
customers location on the show floor to alert the booth staffers when the
perspective client passes near the booth. I would have tailored personalized
presentations ready for any show attendee that opted in when asked to receive
information about our booth, company, and/or products. <o:p></o:p></div>
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<span style="color: #1f497d;">And of course to bring it back
to the Social Media and Content Marketing aspect you really want to own the
#hashtag, live cast video, snaps, vines, booth staff selfies, anything to
maintain the buzz surrounding an event.<o:p></o:p></span><br />
<span style="color: #1f497d;"><br /></span></div>
<br />
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">In age of <a href="https://twitter.com/hashtag/contentmarketing?src=hash">#contentmarketing</a> & <a href="https://twitter.com/hashtag/socialmedia?src=hash">#socialmedia</a><br>Take look at <a href="https://twitter.com/hashtag/FaceToFace?src=hash">#FaceToFace</a> practice of Trade Shows<a href="https://t.co/CERkpfYeLw">https://t.co/CERkpfYeLw</a> <a href="https://t.co/QXloCdNyur">pic.twitter.com/QXloCdNyur</a></p>— Michael Blaustein (@m8qlaff) <a href="https://twitter.com/m8qlaff/status/773572615742992384">September 7, 2016</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
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<span style="color: #1f497d;">And that’s how it’s “done”. Easy
right?</span></div>
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<o:p></o:p>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-75175563118180163292016-07-01T08:00:00.000-04:002016-07-01T08:00:05.486-04:00She's a Beauty, One in a Million.I bought my R90/6 in April of 1993, it was my birthday and after a bit of a false start (not a crash or anything just a literal bad starter) I was able to ride it home from Marin County to my apartment just south of San Francisco. This meant crossing the Golden Gate Bridge on a glorious spring evening. I was literally howling at the moon and was even able to get the toll taker to let me pass free because it was my birthday and I had this beautiful motorbike.
And so it goes, flash forward all these years and the many many bikes in between, but this love affair that has followed me around the country California to Denver back to the bay area and then, alas, to New Jersey where the bike has sat now for ten or twelve years.
I originally parked it because it started to run rough and at an advanced idle. After exhausting my first aid skills I took it to a professional who told me that is was likely the woodruff key had worn out and needed to be replaced. I have no idea the veracity of this claim, but I have been dragging the dead carcass around for years.
AND NOW YATATA DA!!
I get to start the process of taking her apart nut from bolt and refreshing and or replacing everything that I can and like Frankenstein resurrecting the old girl.
Pictures are to come, but here she is being brought to my new workshop in Branchburg NJ
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and this just for fun.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/mQ_k_VG6Syc" width="420"></iframe></div>
M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-18812156924186025542015-09-16T11:09:00.000-04:002015-09-16T14:42:08.622-04:00Gerry Mac's Custom Crafted GuiTardis, The Tardis GuitarIt has been a busy summer.<br />
<br />
But here is one for all you Dr Who fans out there anxiously awaiting the upcoming
season, here is something we hope you’ll really like. Introducing GuiTardis<sup>tm</sup>
a concept from me and guitar master builder Gerry McGuckin. This custom made
affair was produced for Steve, professional player, fanboy, and soon to be brother in
law.<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd3LHOnwo8zs05GxU3xE4U8V6ZGCqjwtqwHuJngbeXk2PxxTEsjVhQtTAjW-ERZhbYDt7_RjI6m2iTBA7yi5OVmNMngOuynOSOQnQNwK-AXae3NOd85NaiWATMqyGHtaVV86BQ1WhX-hg/s1600/DSC_0337.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Whovian Guitardis is a one of a kind work of Art" border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd3LHOnwo8zs05GxU3xE4U8V6ZGCqjwtqwHuJngbeXk2PxxTEsjVhQtTAjW-ERZhbYDt7_RjI6m2iTBA7yi5OVmNMngOuynOSOQnQNwK-AXae3NOd85NaiWATMqyGHtaVV86BQ1WhX-hg/s400/DSC_0337.jpg" title="" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The original handmade GuiTardis<span style="font-size: xx-small;">tm</span> at <u>Pandorica</u> in Beacon NY</td></tr>
</tbody></table>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhonlM4sd92CmfF0TnyDZ-cT7OuCpizDF99MTz1Qk3VgsXcTbb7b-H_on4iMBmzY4VlrqpxiRmkLHHxNb0QDSHr7W09p1CnTly18KefMWWo5Sr3i9Dm0r_-QF6N0fQiAX7d0_TSpf3q4iM/s1600/DSC_0343.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="custom made Dr Who Tardis Guitar" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhonlM4sd92CmfF0TnyDZ-cT7OuCpizDF99MTz1Qk3VgsXcTbb7b-H_on4iMBmzY4VlrqpxiRmkLHHxNb0QDSHr7W09p1CnTly18KefMWWo5Sr3i9Dm0r_-QF6N0fQiAX7d0_TSpf3q4iM/s320/DSC_0343.jpg" title="" width="212" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Custom Guitar Maker Gerry McGuckin.</td></tr>
</tbody></table>
The GuiTardis<sup>tm </sup> is extremely playable for a professional and
is not much heavier than a Stratocaster. I know many Whovians that will drool
over this work of functional art. There are a few “Doctors” and former “Doctors”
that should probably have one in their collections, I think specifically of
Peter Capaldi who cut his teeth in the 80s playing punk rock guitar with Craig
Ferguson in a band called <a href="http://www.bbcamerica.com/anglophenia/2013/08/dreamboys-a-punk-band-with-peter-capaldi-and-craig-ferguson/">The Dreamboys</a>. So yeah, he needs one, and I
understand David Tennant plays guitar as well. Custom orders can be made by
contacting <a href="mailto:mcguckinenator@gmail.com" target="_blank">Gerry 845.926.0471</a> or me <a href="mailto:m8qlaff@yahoo.com" target="_blank">m8qlaff </a>.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhojjeJztS3gT53P52qpzc4bEkfU6BxoCmidpKvQVpHWmwbmREsXHuxi0Q9HHkHiCjHUEGhT270P8WG8XcQjoOpVB2wSWwSo-Dt9emMnC59oP164m2JOkv_S8IJgwQu_AT_eIYOhHuaH-g/s1600/DSC_0346.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhojjeJztS3gT53P52qpzc4bEkfU6BxoCmidpKvQVpHWmwbmREsXHuxi0Q9HHkHiCjHUEGhT270P8WG8XcQjoOpVB2wSWwSo-Dt9emMnC59oP164m2JOkv_S8IJgwQu_AT_eIYOhHuaH-g/s320/DSC_0346.jpg" width="212" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"Oh, It's smaller on the outside."</td></tr>
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And OMG, look at this place! A relatively new Whovian mecca
in Beacon NY, this Café/ Bistro is kitted out in complete Dr Who style from its
“smaller on the outside” bathroom to the Ood who greets you at the door. <a href="http://www.thepandoricarestaurant.com/">Pandorica</a>
is certainly worth a pilgrimage.</div>
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M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com1tag:blogger.com,1999:blog-2026039819070165141.post-15900079353022975872015-05-26T08:22:00.002-04:002015-05-26T08:25:00.892-04:00Creativity in Marketing.<div>
<br /></div>
It is finally here, the 3rd installment in our conversation on marketing in the digital age. I started with the postulate that the internet, for all its flash and sizzle, is really not new in terms of communication, but it is faster and smarter. But we come to learn Social Media or content driven marketing requires adaptation and perhaps an evolution from consumers as well as business and advertisers.<br />
Feel free to watch that one: <a href="http://bit.ly/1oYl71G">Thoughts on Evolution</a><br />
<br />
In the follow up we defined agility and examined the necessity of paying attention and being willing to respond quickly, even if it means making a mistake. As in the famous "You can still dunk in the dark." Tweet from Oreo. <br />
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<tr><td class="tr-caption" style="text-align: center;">A Tweet from a brilliant Content Marketing Pro <br />
during the blackout at the New Orleans Superbowl</td></tr>
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Go ahead and watch that one again, you know you want too. <a href="http://bit.ly/PIu7vf">Agility in the Digital Age</a></div>
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In this 3rd installment I explore the possibility of creating something from nothing. Building up a business from just an idea is easier that ever, or is it? It requires vision, creativity and a lot of hard work, so no I guess it is not any easier than it ever was, just "maybe faster and smarter",</div>
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I do hope you enjoy these and keep looking out, because more are coming.M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-3958718131001728012015-04-28T14:10:00.000-04:002015-04-28T14:10:18.402-04:00Great Reissue at a Great Time So we started a fairly comprehensive list of books for my Daughter in college and most of these would make for some fabulous summer reading for anyone who missed any of the classics the first time.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcXi84CWRH8EK9gL7poLJNzrGZbdJeQM3GmACaMpWFwcmJUmULazX78ipuC_7WyZfnSEY6hSuBTbu07LMNf4EAbKxX8WQ7fQ8f3zVsKbNUtQkF3W8S3uhpkAo3cdzRGdD86lCYUX7Oros/s1600/adrft+in+a+vans_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcXi84CWRH8EK9gL7poLJNzrGZbdJeQM3GmACaMpWFwcmJUmULazX78ipuC_7WyZfnSEY6hSuBTbu07LMNf4EAbKxX8WQ7fQ8f3zVsKbNUtQkF3W8S3uhpkAo3cdzRGdD86lCYUX7Oros/s1600/adrft+in+a+vans_n.jpg" height="320" width="208" /></a></div>
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Something to add to that list is the re-release of <a href="http://amzn.to/1GlIjlY">Adrift in the Vanishing City</a> a novel by the award winning author <a href="https://www.facebook.com/VincentCzyzAuthor?fref=ts">Vincent Czyz</a>, who also contributed to the reading list by the way.
It got some great press the first time around and I think it deserves more this time.<br />
<br />
Like this, which came from Matt Badura, Review of Contemporary Fiction, Spring 2000<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 0.7in;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Adrift in a Vanishing City</span></i><span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">
by Vincent Czyz is a collection of 9 interconnected fictions constellated
around the love story between Zirque Granges and Rae Anne Kelly. Zirque—a
world-hungry cavalier raging against Thanatos—is “trapped being who he is for
eternity, tired of being Zirque, distracting himself from himself with a change
of scenery.” Zirque’s restless nature impels to continent—and bed—hop, while
the love-locked Rae Anne recedes into the depths and learns to “live through
the never-knowing of her man.” Within this basic yet inexhaustible framework, Czyz
composes an Orphean song of desire and longing that explores the tenuous nature
of human intersection and memory with a tenderness rare in experimental
fiction. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 0.7in;">
<span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Enhancing the pleasures produced by <i>Adrift’s</i> multiple narratives, Czyz’s
primary accomplishment stems from the quality of his language. Indeed, <i>Adrift</i> is a book that rewards multiple
readings and demands to be quoted, as the multilayered construction of Czyz's
prose enables <i>Adrift</i> to speak toward
those depths of mind and memory that tend to elude language. In this sense <i>Adrift</i> is ostensibly a work of prose
poetry. As Czyz says, “This is the land of the guttural tongue, the great dead
stone cities, the legend that has begun to lift itself out of the ruins, like
those surreal paintings in which the images are raising themselves off the
canvas, emerging from flat two-dimensional art into the four- or five- or 22-dimensional
actuality we cannot keep track of anymore.” <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt; text-indent: 0.7in;">
<span style="font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Throughout <i>Adrift in a Vanishing City</i>, the city is a metaphor for memory—human
and mythic—and its unspeakable reaches. Readers should rejoice that Czyz has
explored this city and has returned from the underworld with a song to recover
the vanishing dimensions of ourselves." <o:p></o:p></span></div>
<br />
<div>
And from<span style="font-family: 'ACaslon Regular', serif;"> </span>Capper Nichols</div>
<br />
<span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">Certain books require a patient reader, one with
the ability to concentrate closely and intently. Sentences are not
straightforward or transparent, but long and labyrinthine, like intriguing yet
shadowy dreams. The writing, more like poetry than prose, calls attention to
language, to the fullness of a word, a sentence, with the purpose of expressing
inexpressible emotions and experiences. Think of Marcel Proust's <i>Remembrance
of Things Past</i> or Faulkner's <i>The Sound and the Fury</i> or, more
recently, William Vollmann's <i>Fathers and Crows</i>. <o:p></o:p></span><br />
<span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">In such works, plot is secondary to language, image
and character. What happens in the story is less interesting than how the
writer writes the fictive world and its residents into our consciousness. And
what we come away with after reading is mood and idea more than a narrative. <o:p></o:p></span><br />
<span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">Vincent Czyz's (pronounced "Chez") <i>Adrift
in a Vanishing City</i> is just this sort of work: lyrical and pensive, an odd
and often beautiful portrait of longing. Many sentences and paragraphs need to
be read more than once, sometimes for meaning, sometimes for the striking words
and images. Czyz's feverish style can get tiresome, but more often his sensuous
writing is a pleasure: <o:p></o:p></span><br />
<i><span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">Leanin against the fender of my car ... Blue Jean
would work so hard on gettin that malt thick as it was through the straw she'd
forget me ... she looked so happy, the cold sweet malted slush in her cup all
it took, a warm kiss against cold lips, her tongue cold too...</span></i><span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"> <o:p></o:p></span><br />
<span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">Neither a novel nor short story collection, <i>Adrift</i>
falls somewhere in between. Or somewhere else entirely on the genre map. The
nine stories (or chapters or sections or...?) share characters and settings,
but there's no narrative progression in the conventional sense. The characters
do stuff, talk, ruminate, do more stuff. <o:p></o:p></span><br />
<span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">The main character is Zirque Granges, a man who
can't stay put in one place for long, but who always comes back to Pittsburg,
Kansas, and his long-suffering girlfriend, Blue Jean. Blue Jean teaches
kindergarten and hangs out with the Duke of Palluca, a "famous
walker," and with Pap, a drunk with a clubfoot and harelip. When Zirque
blows into town they all hang out together. The point of view shifts among the
characters from section to section, giving each a shot at telling what they see
and think and feel. <o:p></o:p></span><br />
<span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">Some of book follows Zirque on his wanderings, to
Mexico City, Budapest, and to Paris, where he hooks up with his other (though
less important) girlfriend, Veronique, the bad girl to Blue Jean's good. <o:p></o:p></span><br />
<span style="font-family: "ACaslon Regular","serif"; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">Each of the characters is dissatisfied, longing for
something, someone. But there's no sense that anyone can or will or expects to
get what they want, except maybe for brief moments. The mood of the work is
melancholy but not forlorn. The characters are adrift in memory and in
anticipation, yearning for what (supposedly) was and for what could be.
"It's always that way," Zirque says. "In a pocket fulla
crumpled, unanswered (or once-answered) desires, we keep a photo of what it is
we want (again maybe) and hold it up to everything we get. Time after time
there's a shakin’ a the head, a return a the photo." <o:p></o:p></span><br />
<div class="MsoNormal">
<span style="font-family: "ACaslon Regular","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"><br /></span>
<span style="font-family: "ACaslon Regular","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;"><br /></span>
<span style="font-family: "ACaslon Regular","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">Our desires,
how we want and what we want, are never simple. <i>Adrift</i> shows just how
intricate and troubling desire and memory are. What makes Czyz's book so
satisfying is that he accomplishes that end not just through the depiction of
his characters' inner lives, but with a strange language that is hauntingly
appropriate.<o:p></o:p></span></div>
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<span style="font-family: "ACaslon Regular","serif"; font-size: 12.0pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.0pt;">I look forward to getting my copy and you should too. <a href="http://amzn.to/1GlIjlY">http://amzn.to/1GlIjlY</a><span id="goog_574208952"></span><span id="goog_574208953"></span><a href="https://www.blogger.com/"></a></span></div>
And of course check back for the reading list in it's editable spreadsheet soon.<br />
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<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-9222986612372541252015-03-22T12:00:00.001-04:002015-03-22T12:04:36.966-04:00Speaking of High School Book Reports.<div class="_5pbx userContent" data-ft="{"tn":"K"}" style="background-color: white; color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 1.38; overflow: hidden;">
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We started a conversation about books and required/ assigned reading. I will glean the short list and I hope to keep it going with new additions in the comments of this blog.<br />
<br />
As many of you may know, my daughter has skipped out on the last two years of High School in order to attend college. I am very proud and her first semester is going great. However, I come to think that maybe there are some valuable reading assignment that she may miss out on. So I put this out there.<br />
What books from High School where most helpful to you in life? A reading list for a young autodidact. I especially want to hear from the High School English teacher out there, what say you <a class="profileLink" data-hovercard="/ajax/hovercard/user.php?id=100004582729280" href="https://www.facebook.com/profile.php?id=100004582729280" style="color: #3b5998; cursor: pointer; text-decoration: none;">Jonathan Schwartz</a></div>
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<span data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.0.0.0" style="color: #3b5998; cursor: pointer; font-weight: bold; text-decoration: none;"><a class=" UFICommentActorName" data-ft="{"tn":";"}" data-hovercard="/ajax/hovercard/hovercard.php?id=1383496535&extragetparams=%7B%22hc_location%22%3A%22ufi%22%7D" data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.0.0" dir="ltr" href="https://www.facebook.com/alan.blaustein.5?fref=ufi" style="color: #3b5998; cursor: pointer; font-weight: bold; text-decoration: none;">Alan Blaustein</a>, </span><span data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.0.0.0" style="cursor: pointer; text-decoration: none;">my brother and published historian, says </span></span><span data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.1" style="color: #141823;"><span data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.1.0"> "'</span><span data-ft="{"tn":"K"}" data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.1.$comment-body"><span class="UFICommentBody" data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.1.$comment-body.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.1.$comment-body.0.$end:0:$0:0">Autobiography of Malcolm X' as told to Alex Haley. If I were going to assign only one book on the Civil Rights Movement in America that would be it."</span></span></span></span><span style="color: #141823;"><span data-reactid=".47.1:3:1:$comment10204992093575508_10204992501705711:0.0.$right.0.$left.0.0.6"></span></span></div>
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<span data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.0"><a class=" UFICommentActorName" data-ft="{"tn":";"}" data-hovercard="/ajax/hovercard/hovercard.php?id=100003164187703&extragetparams=%7B%22hc_location%22%3A%22ufi%22%7D" data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.0.0" dir="ltr" href="https://www.facebook.com/dan.cassidy.9279?fref=ufi" style="color: #3b5998; cursor: pointer; font-weight: bold; text-decoration: none;"><span data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.0.0.0">Dan Cassidy</span></a></span><span data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1"><span data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.0"> </span><span data-ft="{"tn":"K"}" data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.$comment-body"><span class="UFICommentBody" data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.$comment-body.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.$comment-body.0.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.$comment-body.0.0.$end:0:$0:0">Wow, that's the coolest! Is that school affiliated with Bard in NY? Does she, like, live on campus and the whole bit? Extraordinary!</span><br data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.$comment-body.0.0.$end:0:$1:0" /><span data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.$comment-body.0.0.$end:0:$2:0">Here's my list: Stranger in a Strange Land (glad to see another Heinlein mention!), God Bless You, Mr. Rosewater (and t</span></span><span class="_5uzb" data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.$comment-body.0.1" style="padding-right: 3px;">...</span><a class="_5v47 fss" data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.1.$comment-body.0.2" href="https://www.facebook.com/m8qlaff?fref=nf&pnref=story#" role="button" style="color: #3b5998; cursor: pointer; display: inline-block; text-decoration: none; white-space: nowrap;">See More</a></span></span></span><span data-reactid=".47.1:3:1:$comment10204992093575508_10204996521246197:0.0.$right.0.$left.0.0.6"></span></div>
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<span data-reactid=".47.1:3:1:$comment10204992093575508_10205003595463048:0.0.$right.0.$left.0.0.1" style="line-height: 16.0799999237061px;"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205003595463048:0.0.$right.0.$left.0.0.1.0"> </span><span data-ft="{"tn":"K"}" data-reactid=".47.1:3:1:$comment10204992093575508_10205003595463048:0.0.$right.0.$left.0.0.1.$comment-body"><span class="UFICommentBody" data-reactid=".47.1:3:1:$comment10204992093575508_10205003595463048:0.0.$right.0.$left.0.0.1.$comment-body.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205003595463048:0.0.$right.0.$left.0.0.1.$comment-body.0.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205003595463048:0.0.$right.0.$left.0.0.1.$comment-body.0.0.$end:0:$0:0">I taught...and this is from memory off the top of my head...catcher in the rye....the great Gatsby...great expectations (yuck)...lord of the flies...flowers for Algernon....huck finn...the heart of darkness...excerpts from walden...into the wild (ehhh)</span></span><span class="_5uzb" data-reactid=".47.1:3:1:$comment10204992093575508_10205003595463048:0.0.$right.0.$left.0.0.1.$comment-body.0.1" style="padding-right: 3px;">...</span></span></span></span><span data-reactid=".47.1:3:1:$comment10204992093575508_10205003595463048:0.0.$right.0.$left.0.0.6" style="line-height: 16.0799999237061px;"></span><span style="line-height: 16.0799999237061px;">.the pearl (ninth grade)... tell me about the rabbits George, uh...of mice and men ( I think I taught that one)...the giver (you could live without it)...animal farm...</span></div>
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<span style="color: #141823; line-height: 16.0799999237061px;">personally, I like ...ask the dust ( John Fante)...anything by Faulkner ( I know. I'm weird )...o pioneers ( Willa cather)... anything by Zora Neale Hurston...anything by Renaldo Arenas...that's all that comes to mind</span></div>
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<span data-reactid=".47.1:3:1:$comment10204992093575508_10205003614223517:0.0.$right.0.$left.0.0.1.0" style="color: #141823; line-height: 16.0799999237061px;"> </span><span data-ft="{"tn":"K"}" data-reactid=".47.1:3:1:$comment10204992093575508_10205003614223517:0.0.$right.0.$left.0.0.1.$comment-body" style="color: #141823; line-height: 16.0799999237061px;"><span class="UFICommentBody" data-reactid=".47.1:3:1:$comment10204992093575508_10205003614223517:0.0.$right.0.$left.0.0.1.$comment-body.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205003614223517:0.0.$right.0.$left.0.0.1.$comment-body.0.$end:0:$0:0">thanks, mikey, for this... it felt good to be positive about being a teacher...weird stuff is happening right now at school...I guess I'll post about it...</span></span></span></div>
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<span data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.0"><a aria-describedby="js_c" aria-haspopup="true" aria-owns="js_b" class=" UFICommentActorName" data-ft="{"tn":";"}" data-hovercard="/ajax/hovercard/hovercard.php?id=1036867373&extragetparams=%7B%22hc_location%22%3A%22ufi%22%7D" data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.0.0" dir="ltr" href="https://www.facebook.com/m8qlaff?fref=ufi" id="js_d" style="color: #3b5998; cursor: pointer; font-weight: bold; text-decoration: none;"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.0.0.0">Michael Blaustein</span></a></span><span data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.1"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.1.0"> </span><span data-ft="{"tn":"K"}" data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.1.$comment-body"><span class="UFICommentBody" data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.1.$comment-body.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.1.$comment-body.0.$end:0:$0:0">I love Faulkner. I read Sound and Fury and I think I still have your copy of Light in August.</span></span></span></span><span data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.0.6"></span></div>
<div class="fsm fwn fcg UFICommentActions" data-reactid=".47.1:3:1:$comment10204992093575508_10205005377347594:0.0.$right.0.$left.0.3" style="clear: both; color: #9197a3; padding-top: 2px;">
<span data-reactid=".47.1:3:1:$comment10204992093575508_10205005380627676:0.0.$right.0.$left.0.0.1.0" style="color: #141823; line-height: 16.0799999237061px;"> </span><span data-ft="{"tn":"K"}" data-reactid=".47.1:3:1:$comment10204992093575508_10205005380627676:0.0.$right.0.$left.0.0.1.$comment-body" style="color: #141823; line-height: 16.0799999237061px;"><span class="UFICommentBody" data-reactid=".47.1:3:1:$comment10204992093575508_10205005380627676:0.0.$right.0.$left.0.0.1.$comment-body.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205005380627676:0.0.$right.0.$left.0.0.1.$comment-body.0.$end:0:$0:0">and Yes Jon please help me fill in the reading assignments she may have missed out on...Asshole! heh heh</span></span></span></div>
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<span data-reactid=".47.1:3:1:$comment10204992093575508_10205005395068037:0.0.$right.0.$left.0.0.1.0" style="color: #141823; line-height: 16.0799999237061px;"> </span><span data-ft="{"tn":"K"}" data-reactid=".47.1:3:1:$comment10204992093575508_10205005395068037:0.0.$right.0.$left.0.0.1.$comment-body" style="color: #141823; line-height: 16.0799999237061px;"><span class="UFICommentBody" data-reactid=".47.1:3:1:$comment10204992093575508_10205005395068037:0.0.$right.0.$left.0.0.1.$comment-body.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205005395068037:0.0.$right.0.$left.0.0.1.$comment-body.0.$end:0:$0:0">Also I have two daughters, the 16 yo who's mother you met when she was pregnant the time you came to visit San Francisco. Which may be that last time we saw each other. And a 15 month old with whom I have the pleasure to stay at home. She will be 16 months on my birthday, I will be 16 times 3 and Camille will be 16 years, so it goes.</span></span></span></div>
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<span data-reactid=".47.1:3:1:$comment10204992093575508_10205015011908452:0.0.$right.0.$left.0.0.0"><a class=" UFICommentActorName" data-ft="{"tn":";"}" data-hovercard="/ajax/hovercard/hovercard.php?id=1483757792&extragetparams=%7B%22hc_location%22%3A%22ufi%22%7D" data-reactid=".47.1:3:1:$comment10204992093575508_10205015011908452:0.0.$right.0.$left.0.0.0.0" dir="ltr" href="https://www.facebook.com/robert.langer?fref=ufi" style="color: #3b5998; cursor: pointer; font-weight: bold; text-decoration: none;"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205015011908452:0.0.$right.0.$left.0.0.0.0.0">Robert Langer</span></a></span><span data-reactid=".47.1:3:1:$comment10204992093575508_10205015011908452:0.0.$right.0.$left.0.0.1"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205015011908452:0.0.$right.0.$left.0.0.1.0"> </span><span data-ft="{"tn":"K"}" data-reactid=".47.1:3:1:$comment10204992093575508_10205015011908452:0.0.$right.0.$left.0.0.1.$comment-body"><span class="UFICommentBody" data-reactid=".47.1:3:1:$comment10204992093575508_10205015011908452:0.0.$right.0.$left.0.0.1.$comment-body.0"><span data-reactid=".47.1:3:1:$comment10204992093575508_10205015011908452:0.0.$right.0.$left.0.0.1.$comment-body.0.$end:0:$0:0">The "classics" may be examples of fine literature, but all my reading lists were boring. These are sci fi fantasy, but well written & engaging. Dragons of pern series (Anne mccaffery), chronicles of Narnia, Tolkien, ring World Series (Larry Niven), piers Anthony (recommend "on a pale horse" as the first - he is a prolific writer), Isaac Azamov, Robert Heinlein,</span></span></span></span></div>
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</div><p><script type="text/javascript" src="http://www.coroflot.com/badge/185620"></script></P>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-34876784758598782402015-02-02T10:37:00.001-05:002015-02-02T10:40:31.094-05:00The Studio Shop turns 100<span style="font-family: Trebuchet MS, sans-serif;">One of the best galleries in the world is hitting the 100 year milestone. Celebrating in grand style they have an exhibition opening on February 20 featuring the art of contemporary California Impressionist Ken Christensen and John Karl Claes.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKnQLuVW6RfPwQQhDxsrzQIwHx5s5tYVr7TOfkAbwm3bkk3_BT8EUsoV91T-JSfleMEqViUFQdahH9Wwo-6HeJ_xfXrmLW2T7k_84Eo_EX1zQY3P9w2pf_grftP1IsYTJzz1k7V76-K2A/s1600/CAimpresionist.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKnQLuVW6RfPwQQhDxsrzQIwHx5s5tYVr7TOfkAbwm3bkk3_BT8EUsoV91T-JSfleMEqViUFQdahH9Wwo-6HeJ_xfXrmLW2T7k_84Eo_EX1zQY3P9w2pf_grftP1IsYTJzz1k7V76-K2A/s1600/CAimpresionist.jpg" height="316" width="400" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif;">Impressionism is one of my favorite schools of art. I love the idea of roller skating through a museum and just taking the "impression" of the art.</span></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisEbAGQSB9rrtlsMv8ZK3cxImZQ1Bom7yJ5EPJa6orPs1OjKohPzzh6irYch6mD5yc7p3LYQ9kn_icSs9GJlGmCaCKOudFsO0H3RZPuCLhZlFi2lq_8s4Q3E3SlP3HgvcGDBOg2woN-oQ/s1600/steve+skates.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisEbAGQSB9rrtlsMv8ZK3cxImZQ1Bom7yJ5EPJa6orPs1OjKohPzzh6irYch6mD5yc7p3LYQ9kn_icSs9GJlGmCaCKOudFsO0H3RZPuCLhZlFi2lq_8s4Q3E3SlP3HgvcGDBOg2woN-oQ/s1600/steve+skates.jpg" height="240" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A concept seen here in the movie LA Story.</td></tr>
</tbody></table>
<br />
Taking too much time to contemplate and study I feel takes away from the original concept of Impressionism. Getting the flash of image and taking away the "feeling" it invokes is what it was all about. An impression of time and place, light and temperature.</span></span><br />
<span style="color: #444444; font-family: Trebuchet MS, sans-serif;"><span style="background-color: white; line-height: 21px;"><br /></span></span>
The Studio Shop has been offering design and art consultations as well as fine art framing, high quality professional installations, for a century now, congratulations I look forward to 100 more years.</span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-WOQMLGAUsOMCBjn9t0KxICupy0jyHJTHCGvWDeN6Z0x_7GXbGiSNGswQwyYeCBSqm7BRGepBFvlCHX7vlRkwx055l7GMcSH3U3w9oMjMotlUAwIrF1vguhQae1GIHRxGAGVBiISKy0w/s1600/Screen+shot+2015-02-02+at+10.33.47+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-WOQMLGAUsOMCBjn9t0KxICupy0jyHJTHCGvWDeN6Z0x_7GXbGiSNGswQwyYeCBSqm7BRGepBFvlCHX7vlRkwx055l7GMcSH3U3w9oMjMotlUAwIrF1vguhQae1GIHRxGAGVBiISKy0w/s1600/Screen+shot+2015-02-02+at+10.33.47+AM.png" height="273" width="400" /></a></div>
<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-84417144952882618342015-01-30T11:46:00.000-05:002015-01-30T11:47:15.706-05:00Here is something fun I have been working on. I am, as many may have guessed, a bit skeptical of authority. I also jealously guard my privacy, in spite of the fact that make my living on social media. Hence I am reluctant to post pictures of my children even though it has become the social norm. I have, however, been getting a kick out of creating some playful images using little cherubic faces. So friends and family enjoy<br />
Mostly for the <a href="https://www.facebook.com/m8qlaff">Facebook</a> account, but lately for <a href="http://m8qlaff.tumblr.com/">Tumblr</a> as well.<br />
<br />
Here are some of my favs:<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo525zxqs5IgGQ_QP4na8uqj_Od2ieqmhdSWAal0pl9uvvzJrxpQAXPJEuQ7LBlSTBfXAYkweZy9E6jkt5s5x97ueLU7NiXWb1b8zSSrIjqsWzqx_Sq6W2zPdf8UOyN6sdfMyx3r0nN-E/s1600/Baby-Custard.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo525zxqs5IgGQ_QP4na8uqj_Od2ieqmhdSWAal0pl9uvvzJrxpQAXPJEuQ7LBlSTBfXAYkweZy9E6jkt5s5x97ueLU7NiXWb1b8zSSrIjqsWzqx_Sq6W2zPdf8UOyN6sdfMyx3r0nN-E/s1600/Baby-Custard.jpg" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Tasty Frozen treat.<br />
"Now with more fermented Curd."</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3no9CUeddzf6d1myi39BmI9VgSD1Yd5i2srNqjsGfa_31BX-63gGeV_xL4FKC7BL17-tf1amPVBehoMBHkqrPm7_FYVV3uYSJzaRSV2rL-Xr2G7dowLOUifOc8vMrgYWfzXpgLMW_s8w/s1600/polarbaby.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3no9CUeddzf6d1myi39BmI9VgSD1Yd5i2srNqjsGfa_31BX-63gGeV_xL4FKC7BL17-tf1amPVBehoMBHkqrPm7_FYVV3uYSJzaRSV2rL-Xr2G7dowLOUifOc8vMrgYWfzXpgLMW_s8w/s1600/polarbaby.jpg" height="118" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">We're goin' on a bear hunt!</td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZuWbJvJXEFzOW1Jd7tEWSjxMM3f75GbHDHlkmz89Ll_MOH5IRKRMXs9m4SxP0CIXgW4qSvaRccMchv53VHQHIHxJWH9ZVPUSORAsWoA9E7YUIo1nh2fDgPfwXQTb-1ERnDLhGM2Y7QMI/s1600/birthday1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZuWbJvJXEFzOW1Jd7tEWSjxMM3f75GbHDHlkmz89Ll_MOH5IRKRMXs9m4SxP0CIXgW4qSvaRccMchv53VHQHIHxJWH9ZVPUSORAsWoA9E7YUIo1nh2fDgPfwXQTb-1ERnDLhGM2Y7QMI/s1600/birthday1.jpg" height="118" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">One year old. </td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIrN-cFtDArr2_iLtZEolKOtLzr__2YMMXQt5njFDqmxZUQsDpyZ9fN-TxZpGqkJ_EzW-DyJlJwjQm60SIM14Lp13TfH-P5Ks6nGudeuj-g2OlSU1ZkjCN4DegF3lqs7GpzS6A-LrRRpo/s1600/underdasea.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIrN-cFtDArr2_iLtZEolKOtLzr__2YMMXQt5njFDqmxZUQsDpyZ9fN-TxZpGqkJ_EzW-DyJlJwjQm60SIM14Lp13TfH-P5Ks6nGudeuj-g2OlSU1ZkjCN4DegF3lqs7GpzS6A-LrRRpo/s1600/underdasea.jpg" height="118" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Life she is betta down where it's wetta</td></tr>
</tbody></table>
So I encourage you to check back on the progress of these Photoshop exercises. Oh and if you or anyone you know wants anything like it feel free to contact me directly by comment here, <a href="mailto:blaustein4@gmail.com">email</a> or through social platform of you choice.<br />
<br />
<br />
<br />
<br />
<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-62422107724140086332015-01-15T10:42:00.001-05:002015-01-15T10:59:41.335-05:00...And the Oscar goes to, <div class="MsoNormal">
So I started a Tumblr (I’ll tumble for ya’) and my daughter
is mortified. She has gone to ground in stealth mode and won’t let me follow
her. Heh heh which I understand, this is her playground. I am hoping to build
this is up as a way to promote the hashtag BuyArt. I have a number of artist
that I am promoting and one or two galleries that I have associated with so it
will always be a place to check into to the new works of some talented people.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As for Camille</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEyEqk-cHDm5jt8VGdlGAnyAiR9nHiA1ePvNEXSzeOgFEq6v1UBWTnI1fUZnLjoEtmMyAaHzwSuC08YNc8Ebd_YHX9wavnS9XS0RSoSfeafoOiZX5fUjamC8gWYikzkMLAOJqXTsTf4Do/s1600/WP_20150104_20_06_14_Pro.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEyEqk-cHDm5jt8VGdlGAnyAiR9nHiA1ePvNEXSzeOgFEq6v1UBWTnI1fUZnLjoEtmMyAaHzwSuC08YNc8Ebd_YHX9wavnS9XS0RSoSfeafoOiZX5fUjamC8gWYikzkMLAOJqXTsTf4Do/s1600/WP_20150104_20_06_14_Pro.jpg" height="320" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">@bluepanda666</td></tr>
</tbody></table>
<div class="MsoNormal">
<a href="https://twitter.com/bluepanda666">@bluepanda666</a> (I only have her twitter account to check in with her goings on). But I must say
that I couldn’t be more proud of her for getting accepted to </div>
<div class="MsoNormal">
<a href="http://simons-rock.edu/">Bard College at Simon’s Rock</a></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2yYH1FzEYUVPmPPyRVNPOzPdqlwcZvUHSzKA3BJQavdRnmI0xQkUDUp2HbUh8X-WRDPu2yFB6qWecdCcCT3CZeprY_OIiiOnBUaX7q60uew2gZ84F07xTRI6lpUBxvrNF0RnEItO_Yqc/s1600/logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2yYH1FzEYUVPmPPyRVNPOzPdqlwcZvUHSzKA3BJQavdRnmI0xQkUDUp2HbUh8X-WRDPu2yFB6qWecdCcCT3CZeprY_OIiiOnBUaX7q60uew2gZ84F07xTRI6lpUBxvrNF0RnEItO_Yqc/s1600/logo.jpg" /></a></div>
at the age of 16 as a sophomore in high school. This college specializes in
teaching those that want to learn and cater to these young applicants that
aren’t getting their needs met in a regular public school setting. I look
forward to watching her blossom in this new nurturing environment as she begins
to take charge of her life.<br />
<div class="MsoNormal">
The school is very well regarded and has some proud alumni that
include the likes of Joel and Ethan Cohen, </div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz3xWab1DRBxJiN0xU_2kPUZ9HAXJuZW-TXcF8FZgMfeGy4to43d7o04v8V3piugYOkWcTszGCimWE_RyMplpO6fJ6YVjhDGElvTVkK66Q6oQMxzzFMzILWy09emxO4wLFZEnAll8Lv84/s1600/coen2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz3xWab1DRBxJiN0xU_2kPUZ9HAXJuZW-TXcF8FZgMfeGy4to43d7o04v8V3piugYOkWcTszGCimWE_RyMplpO6fJ6YVjhDGElvTVkK66Q6oQMxzzFMzILWy09emxO4wLFZEnAll8Lv84/s1600/coen2.jpg" height="230" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Ethan Coen, Martin Scorsese, Joel Coen at the Academy Awards</td></tr>
</tbody></table>
<div class="MsoNormal">
Henry Alford, and Ronan Farrow</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9HBzxEwWEgXpHfM8h9VLDgLNwhVucAw3ayAd-TAubmBdRsQmrWOwrfHbqy8aMcDM9iy0nFqfuSWYotibw8cFYZc5MMJ7v-hgRaF2KyWmbZMe7xcWip-UqnBnImX7-d0l7KqtseMLhbnA/s1600/2014-01-31-MSNBC-Farrow.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9HBzxEwWEgXpHfM8h9VLDgLNwhVucAw3ayAd-TAubmBdRsQmrWOwrfHbqy8aMcDM9iy0nFqfuSWYotibw8cFYZc5MMJ7v-hgRaF2KyWmbZMe7xcWip-UqnBnImX7-d0l7KqtseMLhbnA/s1600/2014-01-31-MSNBC-Farrow.JPG" height="180" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Ronan Farrow on set at MSNBC</td></tr>
</tbody></table>
<div class="MsoNormal">
among
others. They can count Rhodes scholar, Fulbright fellows, and MacArthur grant recipients
and have peppered the list of “30 under 30” since Forbes started keeping those
lists. The school is associated with Stanford, Brown, and Columbia Universities
and she will be able to transfer after two years should she so chose.<o:p></o:p></div>
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All in all it is very impressive and we look forward to her
continued success.<o:p></o:p></div>
M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-5352666660815603812014-11-26T12:39:00.003-05:002014-11-26T12:39:49.389-05:00Dreams, Movies, and real Politics (sorry)<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">I had too much to dream last night, too much to dream. So I
dreamt about running for Congress. I think I could reasonably make a go of
this, but the dream was interesting and very telling about my thoughts on this
state of our Union.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">The first part was a little like the classic Robert Altman
film “Bob Roberts” with me in the Tim Robbins role; showing up to rallies on my
motorcycle, making backroom deals, and generally pissing people off.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyHw-0GTq9fM4mtyEjlzw7VbIwp2S9uZ2eOMghGawCqmJJhpw-4upWyHWNIqCo21FliP7sx5LTQAjjcbkQ8cNOlvg2v7yje8z_L32yhFiKYAqYElMfq8Vc8e6IO8LVQFg1l-hb6MK34dw/s1600/bob_cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyHw-0GTq9fM4mtyEjlzw7VbIwp2S9uZ2eOMghGawCqmJJhpw-4upWyHWNIqCo21FliP7sx5LTQAjjcbkQ8cNOlvg2v7yje8z_L32yhFiKYAqYElMfq8Vc8e6IO8LVQFg1l-hb6MK34dw/s1600/bob_cover.jpg" height="194" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<o:p></o:p><br />
<div class="MsoNormal">
The second part was a little bit more “Independence Day” however;
because when I got into congress I realized that it was occupied by
extraterrestrials bent on world domination. </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGtprCWhBikalHxQkY4X5r0HPs7JxsvXoYNRFay-rKb8xtJSSn2kzqYiX1KU3COo6W8PgGidYjXCretAnCzwbFSN1A1n6yGbaPqjczjGoius9FXQ0oIhipCnXmSqijNIq0dkPJt-6Jx2I/s1600/ID4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGtprCWhBikalHxQkY4X5r0HPs7JxsvXoYNRFay-rKb8xtJSSn2kzqYiX1KU3COo6W8PgGidYjXCretAnCzwbFSN1A1n6yGbaPqjczjGoius9FXQ0oIhipCnXmSqijNIq0dkPJt-6Jx2I/s1600/ID4.jpg" /></a></div>
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T<span style="font-family: Trebuchet MS, sans-serif;">hen it became necessary to pair with the likes of Ted Cruz to unite Tea Partiers and Progressives in an effort to rid the government of this plaque of aliens that seek to rule by fear and divisiveness.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">I am not sure what makes the alien government different from the current government the strives to divide down party lines, keep us ignorant by using corporate stooges to control the media, and increasingly arm and militarize our law enforcement agencies that view themselves as occupying forces in hostile territory rather than a public service in a community. But in my dream armed insurrection seemed the only option</span><span style="font-family: 'Trebuchet MS', sans-serif;">.</span></div>
<span style="font-family: Trebuchet MS, sans-serif;">In reality, we don’t seem that far behind.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGtprCWhBikalHxQkY4X5r0HPs7JxsvXoYNRFay-rKb8xtJSSn2kzqYiX1KU3COo6W8PgGidYjXCretAnCzwbFSN1A1n6yGbaPqjczjGoius9FXQ0oIhipCnXmSqijNIq0dkPJt-6Jx2I/s1600/ID4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGtprCWhBikalHxQkY4X5r0HPs7JxsvXoYNRFay-rKb8xtJSSn2kzqYiX1KU3COo6W8PgGidYjXCretAnCzwbFSN1A1n6yGbaPqjczjGoius9FXQ0oIhipCnXmSqijNIq0dkPJt-6Jx2I/s1600/ID4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a></div>
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<br /></div>
<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-13685266184592225732014-09-11T08:46:00.000-04:002014-09-11T08:46:00.333-04:00My personal Robin Williams story: September 11th thirteen years ago<div class="MsoNormal">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGFxvp0ECotKHPuUEHJ0Z54TfPQc_H6Hm9R69I-U2N9CU6yquPUgWYNDyy2HD15eute-Y79xPgIPrcI0V6Repi2OFQaT3Zb-2PqEPRx8Ll3Nw8erKadgyOB7YzniqYX6M-EuCb754AVYk/s1600/Mork.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGFxvp0ECotKHPuUEHJ0Z54TfPQc_H6Hm9R69I-U2N9CU6yquPUgWYNDyy2HD15eute-Y79xPgIPrcI0V6Repi2OFQaT3Zb-2PqEPRx8Ll3Nw8erKadgyOB7YzniqYX6M-EuCb754AVYk/s1600/Mork.jpg" height="238" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mork from Ork, still one of Williams most enduring and endearing characters.</td></tr>
</tbody></table>
<br />
I don’t usually go in for the whole celebrity-eulogizing but
I was watching the “<a href="http://www.pbs.org/specials/pbs-remembers-robin-williams/">Pioneers in Television: Remembrance of Robin Williams</a>” and
it reminded me of what a singular talent he was.<span style="mso-spacerun: yes;">
</span>From his early standup through his academy award winning performances to his humanitarian work Robin Williams one of the truly wonderful souls. Many of us know of his trips to Afganistan and ALL of us remember <a href="http://www.comicrelief.com/">Comic Relief</a>, but it is one little known thing that I want to mention here.<o:p></o:p></div>
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<br /></div>
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My brief encounter with Robin happened at a traffic light on
Van Ness Blvd. I was driving north when I stopped at a red light in my Jeep with the
top down. There was a loud kerfuffle behind me with shouting and
someone was getting out of their car in traffic.<span style="mso-spacerun: yes;"> </span>A quick glance in the rear view showed
someone running up beside me. Now I admit my first thought was carjacking but
the guy was not on the right side for that. It was then I notice in the car
next to me, smiling his crooked smile, and shaking hands with the rogue
pedestrian was Mr. Williams himself. I looked at him with dawning recognition.
He just nodded at me, shrugged to say "Yup it's me", and waved. However that is not what I to talk
about.<o:p></o:p></div>
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The under publicized event that I want to talk about happened
on September 11<sup>th</sup> 13 years ago. After the tragic events of that day a
lot of people wanted to do… something, anything. Even as far removed as San
Francisco CA we wanted to help. For many, as it turned out a great many, that
desire to help culminated in a desire to donate blood. Now I handled it by
organizing a mobile blood truck to come out to my work site. But for Robin
Williams he showed up to the San Francisco Red Cross where he found thousands
of people had arrived ahead of him. For most this would have meant standing on
line or going home. Robin could have used his name to jump the line, do what
he’d come to do and go home. He chose to exercise another option, and fall back
on what he does best. For the next 20 hours Robin William proceeded to
entertain those giving souls on that line at that donation center. Long beyond
the point of his voice giving out he “riffed” and improvised like crazy
bringing a little light to a few solid citizens on a very dark day indeed.<o:p></o:p></div>
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Few, but those who were there, know this story and I thought
that today would be a good day to share this with those of us that morn the
loss of a true comic genius and a great human being.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div style="text-align: left;">
Now, if you have the time, here is one of the greatest episodes of "<a href="http://www.bravotv.com/inside-the-actors-studio">Inside the Actors Studio</a>" of all time.</div>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/0IDy5GlUuf8" width="420"></iframe><script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script></div>
M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-64297569931753500662014-09-08T11:43:00.000-04:002014-09-08T11:43:16.250-04:00All the Pretty Little Horses<div style="text-align: left;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbb9UuVWrUKb1Pcj8PEpqAoeGnHYkME2n0r7oCuIIXq5eCqwW31n7Vrad0DEsm70M9YRS9JdD5rUApwl4qopz-vTD5cqr_rJqQA_BLLkS5FpslzPxNWz2Ap2Yh79Rq6lCCr4VCYo-EQj8/s1600/Chagall+.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbb9UuVWrUKb1Pcj8PEpqAoeGnHYkME2n0r7oCuIIXq5eCqwW31n7Vrad0DEsm70M9YRS9JdD5rUApwl4qopz-vTD5cqr_rJqQA_BLLkS5FpslzPxNWz2Ap2Yh79Rq6lCCr4VCYo-EQj8/s1600/Chagall+.jpg" height="200" width="156" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">"I and the Village"<br />
by<br />
Marc Chagall 1911</td></tr>
</tbody></table>
<br />
So the time-honored wisdom of babes has taught me one good lesson. That is to stick with what works. My young daughter does not like her naps. So when little Miss Cranky Pants has budgeted a little too much time for fussing, I know that it is time to take her upstairs, dim the lights and hum softly till she goes to sleep. This works great, except that I love to sing. I love a variety of songs even the ones I make up as I go. But she will have none of it, Brahms, not “Rockabye”, not even “Golden Slumbers” The only one that works for her is “All the Pretty Little Horses” and only when I hum. No singing, no extra verses and no sour notes.
<br />
So I sit there, and over and over again, …when you wake you will find all the pretty little horse. And it got me to thinking that this is what works in many situations. We all have our favorite restaurants, our repeat vacation spots, even our go to verbiage for our marketing content. (Read through your work, I am sure you will find a pattern.)
Which brings me around to creativity. Is this repetitiveness indicative of a stifled or stunted creativity? Or is it a tool we can use to free us up our higher minds for something greater? It is said that Einstein had a closet full of nothing but brown suits, the same outfit for every day of the week. <br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5BBKiZ12l-4-YomfouRBiGgYqwJNsSbknF2L23J9Seu8_SRnmN1UbL5ISVH1c1pJ5lRBjjEoB1_bvA8tuYpZ-a0l4JH9JxMMMxIeoSYaQy9dAzFQ9eLSuO16S7sxCaMo1nhVYaCCGSs4/s1600/Einstein_laughing.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5BBKiZ12l-4-YomfouRBiGgYqwJNsSbknF2L23J9Seu8_SRnmN1UbL5ISVH1c1pJ5lRBjjEoB1_bvA8tuYpZ-a0l4JH9JxMMMxIeoSYaQy9dAzFQ9eLSuO16S7sxCaMo1nhVYaCCGSs4/s1600/Einstein_laughing.jpeg" height="150" width="200" /></a></div>
He said that it was to simplify his morning routine, he need not occupy his mind with the chore of pick out what to wear he simply picked the next clean one and this freed his mind to think about other things.
So, are we thinking 2,3,4 moves ahead while we write that redundant line of text? Are we more creative? Or are we just being driven like cattle through the Starbucks line and ordering the same old thing because we can think of nothing else to get?<br />
<br />
So I stick with what works and give the people what they want. But I try to do it will a level of authenticity that allows me to be, if not like Einstein, at least a little be clever.<br />
<br />
Here is a little light music while you ponder.</div>
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<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-27337127489477361782014-08-27T08:22:00.003-04:002014-08-27T08:22:57.392-04:00What has worked for you on Social Media<!--[if gte mso 9]><xml>
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As seen this morning, original post by <a href="https://twitter.com/ThomasMarzano">Thomas Marzano</a>, and it made me
curious. How have any of these rules help you in your business or with you
clients? Does anyone have anything to add? Subtract? Give me something that
has worked for you in Social Media. And there is no limit on how many words you
can use.<o:p></o:p></div>
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As seen this morning, original post by <a href="https://twitter.com/ThomasMarzano">Thomas Marzano</a>, and it made me
curious. How have any of these rules help you in your business or with you
clients? Does any one have anything to add? Subtract? Give me something that
has worked for you in Social Media. And there is no limit on how many words you
can use.<o:p></o:p></div>
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<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-45313571416134713182014-03-09T22:39:00.002-04:002014-03-09T22:41:13.392-04:00Fostering Creativity Where-ever, When-ever.#Creativity,<br />
bold ideas, the muse that<br />
drives innovation.<br />
<br />
But wait, this is not a true Haiku. A haiku by definition is not just a collection of syllables but also a requisite theme. That theme…is nature the Japanese revere it, and often juxtaposing two ideas or images.<br />
<br />
Maybe this one is more traditional:<br />
<br />
Shadows dance with light<br />
Wind makes music in the leaves<br />
Rolling down the road<br />
<br />
If you look at the rest of this blog you will see that I am making an attempt to explore creativity and inspiration (spotty though my efforts may be) I do believe that the first Haiku distills it admirably.<br />
<br />
Now I went ahead and created a fresh video post in answer to your request and I believe it also help to illuminate the theme of this blog while showcasing my unique suitability for a position with <b>87AM</b>, heck even my usename <b>m8qlaff </b>(google it I dare you) has a certain resemblance to your firms name.<br />
<br />
<br />
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/yj9TUnvV6Lc" width="420"></iframe> </div>
<div style="text-align: center;">
<br /></div>
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I am also including a video I created a few years ago that I feel gives insight to my design process. This is a furniture piece that I conceived, designed and built.</div>
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<br /></div>
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<br /></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/plMf9Qs5cRE" width="420"></iframe> </div>
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<br /></div>
<div style="text-align: left;">
The third video I am including here is something that I had nothing to do with other than a little encouragement and technical support of the young filmmaker that I believe is really going places. It is a compelling short that is worth the 10 minutes it takes to watch. Enjoy</div>
<div style="text-align: left;">
<br /></div>
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<br /></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/56CYaW7ioiw" width="560"></iframe> </div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
If you would like to learn more, please check out my online portfolio where you will see my advertising and graphic design, my dabbling in animation and a whole lot more furniture.<br />
<a href="http://www.coroflot.com/m8qlaff" target="blank">www.coroflot.com/m8qlaff</a> </div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
Ok now allow me just a little cover letter style plug (old habits die hard)
My creativity, a proven track record building businesses and training teams, coupled with stellar experience developing client relationships and managing client expectations in all aspects of sales, advertising, and marketing makes me a strong candidate for this senior position. The diversity of my background and an affinity for emerging technology makes me unique among applicants. </div>
<div style="text-align: left;">
<br /></div>
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@m8qlaff </div>
<div style="text-align: left;">
<a href="http://www.linkedin.com/in/m8qlaff" target="blank">www.linkedin.com/in/m8qlaff/</a>
</div>
<div style="text-align: right;">
<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>
</div>
M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-36354129625633248132013-12-15T12:10:00.000-05:002014-08-26T11:35:38.246-04:00Using Social and Mobile<div class="MsoNormal">
I was asked to consider how we could use social media better
and maximize the growing benefits at our shows. First, I think “doing social”
goes beyond live tweeting at a shows and rolling content from some third party
to the facebook page. “Being social” is a corporate culture shift that must be embraced.
Truly social businesses are already reaping the benefits: <a href="http://bit.ly/1bBmj73">http://bit.ly/1bBmj73</a> Sixty-two percent of CMO
respondents said their social efforts have led to better access to strategic
marketing data, and 54 percent said they’re seeing a faster time to innovation
as a result of using social technology.</div>
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For our purposes, what we could be doing and what we should
be doing are similar. But there are some absolute shoulds that we could start
with. First, I think we ought to take charge of the media and the message by promoting
and “owning” a hashtag. Using either one for each show or one for all. I
suggest #MFVExpo because A. it is our web domain, B. it is simple and C. it
conveys the message of who we are. <span style="mso-spacerun: yes;"> </span>Also, I think everyone should do it. Perhaps not all the time
but certainly while at the shows, this creates a document of our show
experiences.</div>
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I.e. “look at this cool ____ at the #MFVexpo” include a pic</div>
<div class="MsoNormal">
Or a short video clip of someone enjoying a good sample of
something at a food franchise</div>
<div class="MsoNormal">
Or a short video clip of someone taking part in seminar</div>
<div class="MsoNormal">
Or a 6 second “How is the show going” man in the street type
interview</div>
<div class="MsoNormal">
All this and more can be done with the device in most of our
pockets. This is going to provoke more interaction with the attendees which
will prompt them to engage with other perspective attendees, generating some of
the elusive free buzz we all crave and provoking a positive reaction at the
show.</div>
<div class="MsoNormal">
We should also be encouraging our exhibitors to participate
as well, promoting their presentations with advance twitter buzz using the
hashtag from the show. They should also use this to pump up the interest by
“broadcasting” images and video of their booth as things are happening, when
the booth is particularly full, etc.</div>
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And we should be paying it forward after the show as well by
trickling out photos from the show, and keeping the “buzz” around the hashtag
vibrant in-between the events.</div>
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It also seems that crowd sourcing ideas and themes for the
symposia and seminar topics would be a novel way to keep the participants
engaged as well as keep the subject matter topical and current. Obviously outsourcing
these duties is not conducive to an attentive adaptive social media presence.
By soliciting ideas from the attendees and the exhibitors it will be possible
to determine what topics are most appealing and marketable. In this way we may
achieve greater attendance and reap higher admission fees.</div>
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Notes for improving performance and return on our Email
campaigns; study’s have shown that maximizing open rates could be as easy as
managing the schedule. More emails are opened between 3pm and 8pm on a business
day that at other busier times of day.<span style="mso-spacerun: yes;">
</span>Also it is proven that a higher percentage of messages from the
educational services sector are opened than almost any other business type. The
business products and services sector rank among the lowest in open rate.
Adding a strong call to action in the subject line increases the likelihood of
opening by a significant amount. Now, given that 44% of emails are viewed on a
mobile device optimizing for this type of viewing seems key to success. In
addition, based on personal experience I can say that I am far more likely to
open an email that comes from a named individual before I will open one from a
business name. So finding a way to personalize messages may contribute to an
increased open rate. The higher the open percentage the greater of click
through.</div>
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The above are the shoulds and are some things that strike me
as easy to accomplish with minimal expense. Below are the coulds and are a few
ideas that might be considered a bit more extravagant.</div>
<div class="MsoNormal">
First I think we could be utilizing some of the great new
mobile technology by offering an app that places the attendee’s location in the
event center. This offers exhibitors the ability to push messages to attendees
that have opted in by downloading the app. It also allows exhibitors the
ability to zero in on the attendees that are interested in their type of
franchise and help the attendee narrow their focus (thus streamlining their
visit to the show and generating a positive experience) if the app requires
input from the downloader.</div>
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Adding an element of gamification is a great way to engage
attendees and offer another way for exhibitors to reach out to them in novel
ways.<span style="color: black; font-family: Helvetica; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman";"> </span>Gamification
techniques strive to leverage people's natural desires for competition,
achievement, status, self-expression, <a href="http://en.wikipedia.org/wiki/Altruism"><span style="color: black; text-decoration: none; text-underline: none;">altruism</span></a>, and closure. A
core gamification strategy is rewards for players who accomplish desired tasks.
Types of rewards include points,<sup> </sup>achievement badges or levels,<sup> </sup>the
filling of a progress bar,<sup> </sup>and providing the user with virtual currency.
But studys have shown that simply providing access as a reward work quite and
more than 70% of Forbes Global 2000 companies plan to use gamification for the
purposes of marketing and customer retention. Making use of the promotional programs
already available could be repurposed for gamification. For example, the
footprints, if they were printed to include certain QR codes an attendee could
“collect” the codes thus making a game of the “hunt”. Rewards could be as easy
as granting “VIP” access to a given seminar.</div>
<div class="MsoNormal">
There are many many existing and emerging technologies that
could and should be used by MFV to augment the reality of the Expos and bolster
the experience for the attendees and exhibitors. Add these ideas to the
pantheon of available promotions offered at the shows and it will increase the
attendance, garner more participation, and increase MFV’s bottom line.</div>
<div class="MsoNormal">
Making use of programs that incorporate geo-fencing allow an
administrator to set up <a href="http://searchsqlserver.techtarget.com/definition/trigger"><span style="color: black; text-decoration: none; text-underline: none;">triggers</span></a> so
when a device enters (or exits) the boundaries defined by the administrator, a
text message or email alert is sent. We could geo-fence certain areas within
the expo floor, which would allow exhibitors to pull message an attendee when
they are in proximity of the booth. Picture this: Attendee comes to the show,
downloads the app and “opts-in” for interest in “yogurt franchises” Exhibitor
Yogurt Zone purchases geo-fencing promotion package and when said attendee
passes within proximity of Yogurt Zone booth is alerted with a pull
notification “you are near Yogurt Zone stop in for you free promotional give
away, or sample, or swag, or what have you” At the same time the staff at the
booth get an alert that “John C Do’h is within 15 feet of the booth, has X
level of interest in yogurt franchises, his personal information is as
follows…” At that point the staff can put out the proverbial red carpet for Mr.
Do’h and offer “premier VIP treatment” being ready for him before he even walks
in. This is a win win because Mr Do’h feels extra special and Yogurt Zone just
strengthened their chances of securing the prospective franchisee. And both of
them love MFV for providing a top level experience and both will communicate
that experience to others. WIN WIN WIN WIN</div>
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Another “could” may include the use the latest augmented
reality technology I have included a video that shows how the technology is
being used to “collect” virtual butterflies. The user chases them around town,
“captures” them and stores them for later use as a coupon in the local retail
establishments. This is a great way to add an element of fun to the clipping of
coupons. Adding an element of gamification is a great way to engage attendees
and offer another way for exhibitors to reach out to them in novel ways.<span style="color: black; font-family: Helvetica; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman";"> </span>Gamification techniques strive to
leverage people's natural desires for competition, achievement, status,
self-expression, <a href="http://en.wikipedia.org/wiki/Altruism"><span style="color: black; text-decoration: none; text-underline: none;">altruism</span></a>,
and closure. A core gamification strategy is rewards for players who accomplish
desired tasks. Types of rewards include points,<sup> </sup>achievement badges
or levels,<sup> </sup>the filling of a progress bar,<sup> </sup>and providing
the user with virtual currency. But study’s have shown that simply providing
access as a reward work quite and more than 70% of Forbes Global 2000 companies
plan to use gamification for the purposes of marketing and customer retention.</div>
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iButterfly</div>
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<script type="text/javascript" src="http://www.coroflot.com/badge/185620"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-91548154628010180082013-09-29T19:45:00.006-04:002013-09-30T19:47:11.488-04:00Creative Cabinet Design for a Special Needs Couple<div class="MsoNormal">
Well, not long ago an interesting couple asked me to help
them sort out their audio video equipment. Now to be sure the need of this
couple was very special. You see the couple is blind and wanted to have their
audio equipment easily accessible, they wanted a lot of storage (well
organized) for their CDs and they wanted to be able to manage it all by feel.</div>
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So I put my creative prowess to work. I came up with a
two-piece design that allowed the cabinets to be easily managed and moved
around. The lowers have three drawers each holding 67 CDs apiece. One side has
a specifically designed unit for accommodating the stereo components. It was
important to provide open access to the back of the equipment. Being blind they
wanted to be able to reach inside and feel the hook ups and wiring. So I left
the back open and put the whole thing on roller bearings so that the whole
thing could rotate.</div>
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Also, for my conservation and sustainability friends, I used reclaimed locally sourced pine, water borne low VOC stain and gloss top coat. So it was sustainably produce and specifically designed to meet the special needs of a blind couple.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqsIOk8iQBLb5U2Dq8Ls0e0GZLi4B_pYgb0Gkkhyphenhyphen-9RJIJxN2lsIRuv8RMHPPrrAx6v6xDgcCQdSMNsbO54hVEXxpG7iU4Y5DuQVOVt0h_7tQmnag88xfopM5ZJpZNRF_plR-YkMpFRK8/s1600/fox+cabinet2.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="cabinet for audio enjoyment " border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqsIOk8iQBLb5U2Dq8Ls0e0GZLi4B_pYgb0Gkkhyphenhyphen-9RJIJxN2lsIRuv8RMHPPrrAx6v6xDgcCQdSMNsbO54hVEXxpG7iU4Y5DuQVOVt0h_7tQmnag88xfopM5ZJpZNRF_plR-YkMpFRK8/s400/fox+cabinet2.jpeg" title="" width="223" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim5H_MOSqpO4nSKjHwD_BtlLhmOnoJYHDS5JvqYrYRy-Jgl256dEe6AEOjt38WyXt4ci_dyXzFN9xrfi3kxfXl4_VtpIiwsSbxUuQ_pZK_13hChVCM_rjf-7kiopSpKsC-1RlzV2k0-Rw/s1600/fox+cabinet3.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="creative design for the blind" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim5H_MOSqpO4nSKjHwD_BtlLhmOnoJYHDS5JvqYrYRy-Jgl256dEe6AEOjt38WyXt4ci_dyXzFN9xrfi3kxfXl4_VtpIiwsSbxUuQ_pZK_13hChVCM_rjf-7kiopSpKsC-1RlzV2k0-Rw/s400/fox+cabinet3.jpeg" title="" width="223" /></a></div>
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Overall the execution proved a little problematic, but the
functionality suited the needs of this couple quite well.</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/K5YT8pz6-pk" width="420"></iframe></div>
M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-81132903230899463772013-09-15T20:14:00.000-04:002013-09-15T20:14:32.297-04:00Design Obsolescence this Ain't<!--[if gte mso 9]><xml>
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So I have noticed that Verizon is really at the top of it’s game, marking wise. I saw an ad for the new Nokia, the 1020, you know the one with
great Carl Zeiss camera, yeah that’s right the one that isn’t even supported by
the Verizon network. That did not stop them from putting a branding tag onto
the end. They also tagged the end of the iPhone commercial as well as the
Samsung ad. In a very shrewd way they are co-oping the brand loyalty and
letting us know that they are all welcome at Verizon.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB21uEiQAsRHxQBEuMJfv2_WbDqt9kNed1185MO37WSNI24xssg_Qvrdu63fvBlV0Vfem9CxERem7Tq_uRjz94r9Rj9wJZBwyFnPIqU1t1NlEG9TKIB5GQPwWq8kUhngsNAKO3WoD-oYI/s1600/noiphone-5c-colores.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="iPhone5c, colors on Apple phone" border="0" height="105" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB21uEiQAsRHxQBEuMJfv2_WbDqt9kNed1185MO37WSNI24xssg_Qvrdu63fvBlV0Vfem9CxERem7Tq_uRjz94r9Rj9wJZBwyFnPIqU1t1NlEG9TKIB5GQPwWq8kUhngsNAKO3WoD-oYI/s200/noiphone-5c-colores.jpg" title="iPhone 5 in technicolor" width="200" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjBubQsp36Zi-rORKRqw2AAYp20oT55CcT_9y-Srm_A3rY-Bqfc9mJZt8ABsdd45NsOZEFp8PlnyO8686s4566XxAR4vCdhxi8M2evpWK6wQ1L1m9utVrO1GcQVUFjhSqHnqSTtxAcoJg/s1600/nokia-lumia-1020-camera.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Nokia flagship camera phone for Windows 8" border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjBubQsp36Zi-rORKRqw2AAYp20oT55CcT_9y-Srm_A3rY-Bqfc9mJZt8ABsdd45NsOZEFp8PlnyO8686s4566XxAR4vCdhxi8M2evpWK6wQ1L1m9utVrO1GcQVUFjhSqHnqSTtxAcoJg/s200/nokia-lumia-1020-camera.jpg" title="A camera to make calls on" width="200" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHtyZpWlzT6ouK0unUtLbCh8ud-S2rfmzNP9WIX6-ykQ_bEKNEImm-jdjbqJAszpRHNSgCRDG6NPby1gCJF0Q1c-huGMfRe678gJy50LavlFQoGaJPiTFw66LVZeiwofDRLKFLEABm9no/s1600/nosamsung-galaxy-s4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Samsung Galaxy for verizon" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHtyZpWlzT6ouK0unUtLbCh8ud-S2rfmzNP9WIX6-ykQ_bEKNEImm-jdjbqJAszpRHNSgCRDG6NPby1gCJF0Q1c-huGMfRe678gJy50LavlFQoGaJPiTFw66LVZeiwofDRLKFLEABm9no/s200/nosamsung-galaxy-s4.jpg" title="Sleek Samsung Galaxy 4S" width="200" /></a></div>
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That said, what if Verizon were to get behind a creative and
sustainable idea like that from Phonebloks. <a href="http://www.phonebloks.com/">http://www.phonebloks.com/</a><br />
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This would be such a boon to the consumer that I am sure
industry would be reluctant to consider it as a real possibility, but as an
industrial designer I never subscribed to the tenants of planned obsolescence.
It seems to me that if a product is worth owning, is worth building, it is
worth building well, it is worth keeping. I love this idea of modular design,
and I would love it if all my peeps got behind this and helped to spread the
idea, because it really is an idea that could/should be adapted across so many
industries today.<br />
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A worthy concept and an creative idea for a sustainable future.</div>
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<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>
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M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-52741154564261152652013-09-05T14:46:00.001-04:002013-09-05T14:46:11.516-04:00Microsoft putting money where its mouth is.<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlzIJHaCA-xEuRTKq0dAULPQ34M_Ky6R_iLCAdC1rwnkjvKS3ZVVVyOTVe0wszaLRcApYJL6iHWDKam_7FnrN8_b5iRaJfetp_Iw42H4gowmiTAuZNNywOxTzXIxEEkcs4ESe76y9z1Mc/s1600/nokia+microsoft.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlzIJHaCA-xEuRTKq0dAULPQ34M_Ky6R_iLCAdC1rwnkjvKS3ZVVVyOTVe0wszaLRcApYJL6iHWDKam_7FnrN8_b5iRaJfetp_Iw42H4gowmiTAuZNNywOxTzXIxEEkcs4ESe76y9z1Mc/s320/nokia+microsoft.jpg" width="320" /></a></div>
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So I was asked to comment yesterday on the Nokia / Microsoft
synergy, big surprise. But this is seriously a WIN for both companies as they
continue to carve out their niche from both Android and Apple. They can slowly
nibble away at the foundations of both while creating a strong third
alternative in the process. With the ability to control both sides of the
equation, device and operating system, as does Apple, while allowing the
flexibility of third party development Microsoft can take the best from both philosophies.
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I am very happy with my Nokia Windows 8 phone the screen is
phenomenal and the camera with its Carl Zeiss lens is as good as advertized
(and I a 928 not even a 1020) Here are some thoughts about the phone from when
I got it.<span style="mso-spacerun: yes;"> </span><a href="http://m8qlaff.blogspot.com/2013/06/microsoft-upping-its-game.html">http://m8qlaff.blogspot.com/2013/06/microsoft-upping-its-game.html</a>
I have found a shortage of useful apps but the offerings are growing and the
native functions work quite well. The augmented reality feature on the HERE
maps app was a little disconcerting a first but once I realized what it was
doing I was jazzed. I like the versatility of the UI and the device itself. I
will say it is a bit hefty but the square corner fits comfortably in the crotch
of my pinkie and it balances quite well there. Also it is a “right –hand”
design and being a lefty it is some times a little awkward which is something I
never noticed with the iPhones or Galaxies. It is always my hope that the
industrial designers will take a close look at the ergonomics. Over all I give
it high marks and I enjoy the UX as well. </div>
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<div class="MsoNormal">
I think it is great deal for both of them and insures growth
and encourages diversity, always a good thing.</div>
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Here is a comprehensive third party review, by Android Authority, so he wasn't likely to like it.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/B_oR2wXxNSA" width="560"></iframe></div>
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<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-7513741337400485972013-09-03T19:30:00.000-04:002013-09-03T19:30:30.455-04:00Great Works of Art Documenting this Outstanding Achievement <div style="text-align: left;">
Super excited about the completion of the new bay bridge far too long in the making and far over budget, but it is a marvelous thing to behold. Here are some photos from Joe Blum’s “Bridge Builders” project. A great artist with a great eye, I can see his images of the constructions workers lasting as long and the bridge its self. </div>
<div style="text-align: left;">
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvupx8ovWAo6d9EeTatwk57ElXtAdNCBUE6wzHno14bsKaiWRhCUrEMgfazbjykKJ7Wwfa1HPxcXcPlmkm9i9qlsVkoFZO97RUiRdOEDWSPTWctsUi4ekX_Mce6jcnUSSv7vpeLOh5-fc/s1600/Blum,-Joe-On-Bridge.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvupx8ovWAo6d9EeTatwk57ElXtAdNCBUE6wzHno14bsKaiWRhCUrEMgfazbjykKJ7Wwfa1HPxcXcPlmkm9i9qlsVkoFZO97RUiRdOEDWSPTWctsUi4ekX_Mce6jcnUSSv7vpeLOh5-fc/s400/Blum,-Joe-On-Bridge.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Joe Blum on bridge</td></tr>
</tbody></table>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
http://www.josephablumphotography.com/</div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/wPkmGXNFMtg" width="420"></iframe> </div>
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<br /></div>
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Look at him, he is like a famous photographer and if he ain’t he should be. </div>
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<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com2tag:blogger.com,1999:blog-2026039819070165141.post-73416769805922512112013-08-29T19:13:00.000-04:002013-08-29T19:13:42.570-04:00First Vine Video and early peek at latest Furniture project.Heh HEH Here is my first foray into Vine and since I am looking at making some more videos I figure it is a good idea to share some of this.
The loop is of a furniture project I am currently working on. It will ultimately be a media cabinet for a blind couple that want easy access to reach everything. Hence the spinning top in order to facilitate easy reach of all cables and controls.
<iframe class="vine-embed" frameborder="0" height="480" src="https://vine.co/v/hijL1qIvK7m/embed/postcard" width="480"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
<br />
I think it will work.
As ever I appreciate all comments and critiques, except negative ones keep the H8 mail to yourselves. ;-)
M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0tag:blogger.com,1999:blog-2026039819070165141.post-24452355873010556602013-08-28T10:00:00.001-04:002013-08-28T10:00:21.118-04:00In a World Where Everyone is Underwater, Home Sales take a New TwistHeh Heh,<br />
<br />
So apparently the latest trend in home sales is to create a faux movie trailer that highlights the qualities of the house. Typically reserved for high-end multi-million dollar real estate listings, it seems a creative way to utilize YouTube and social media to garner interest for your property.
As I am currently helping with the marketing of an undervalued property and I have been casting about for anything that I could reasonably do to boost the value. I am going to give this a try. <br />
<br />
I am pretty sure my daughter could help me. Witness the trailer she created out of hole cloth for a book series she loves and was hoping for a movie deal for the author. She is so resourceful, creative, and talented. What a work of art.<br />
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/y9hnM8Atod0" width="420"></iframe>
</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
So I am guessing these mini movies cost something to make but if my daughter can do this from scraps I am pretty confident that we can put something together that would be fun and engaging and then go viral. Wheee</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
Anyway, here is an article from the Wall Street Journal on the trend. </div>
<div style="text-align: left;">
http://on.wsj.com/153gWFP</div>
<div style="text-align: left;">
I wonder if any of my marketing gurus know anyone who has used this technique? Any documented success?</div>
<br />
Excuse me I have a script to write.<br />
<br />
<br />
<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>
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<br />M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com2tag:blogger.com,1999:blog-2026039819070165141.post-17780207407444934842013-08-19T17:48:00.002-04:002013-08-19T17:48:48.244-04:00m8qlaff but not today<div class="MsoNormal">
I have no Idea where I am going with this, but I do know
that like a sketch beginning with the blank page is sometimes a good way to
juice the creative flow or get the creative juices flowing.</div>
<div class="MsoNormal">
I have been stalling a little with the blog lately and so I
ramble here in the hopes that the spark will ignite.</div>
<div class="MsoNormal">
KRACKOOOM!</div>
<div class="MsoNormal">
Ignition, blast off. Prepare for brilliance to ensue.</div>
<div class="MsoNormal">
…</div>
<div class="MsoNormal">
er…</div>
<div class="MsoNormal">
um…</div>
<div class="MsoNormal">
ok</div>
<div class="MsoNormal">
so the blinding light shines from within and I enjoy its
warms and golden glow.</div>
<div class="MsoNormal">
But at some point we have to have a subject to expound on or
at least a kernel around which to germinate. I do love being creative but
sometimes it is tough to keep moving, and yet like a shark we must keep moving
or drown. Lately I feel as if I already drown.</div>
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I have a couple topic I am working and I look forward to
developing them for you all soon.</div>
<script type="text/javascript" src="http://www.coroflot.com/badge/185620"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com2tag:blogger.com,1999:blog-2026039819070165141.post-72810709469860511442013-07-24T14:52:00.000-04:002013-07-26T20:04:55.845-04:00Could Social Sourcing save Product Design, Quirky Thinks so<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">Where are the
companies that claim to want creative individuals? How can they strive to have
creativity when IT is so hard to define? How do corporation stay creative or as
I like to put it “foster creativity”? This question came up when I heard an
interview with the principals of MailChimp http://mailchimp.com/ Ben Chestnut
and Aaron Walter. One thing I heard them say was that in a company “where
failure is not an option, neither is success.” They also discussed how to make
it possible to ingrain creativity as a cornerstone of their firm rather than as
an assignment somebody gets every so often. This actually begs the question, if
it is even possible for a company to stay creative all the time.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">Which companies
manage to stay at the top of the creativity curve and how do they do it?<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">Many people would
put Apple at the pinnacle of innovation and creation. Certainly they have a
recipe for desirable consumer electronics, but it is my understanding that
under Jobs at least, it was sort of a, my way or the highway mentality. Which
is great when you have a visionary genius as leader. What happens when the
leadership falls to mere mortals? This is what time will tell. It is possible
that the great team that Jobs put together in Menlo Park may now have a chance
to shine all on their own given that one aspect of Jobs’ genius was spotting
and motivating talent. So Apple is a corporate structure that is peopled by the
gifted and talented society but without Jobs’ special genius and leadership
will they all have a chance to develop or will they, like a herd of cats all
scamper off to chase their personal ball of string?<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">At MailChimp they
spoke of seeding the departments with non work related projects and challenges
like supplying build a ‘bot kits and bringing in music industry professionals
to handle marketing chores. In this way keeping fresh ideas flowing.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">Google is also
known to be a creative juggernaught but it is my understanding that they have a
high burn out rate. They pull the best and the brightest out of university and
tap them for their new ideas and youthful outlook. But the way it has been
described to me strikes me as plugging you in like a battery in the Matrix and discarding you when
you are dried up. It is an interesting model to<span style="mso-spacerun: yes;"> </span>bring the Noogles in before the cement has set around their
education and sapping the creative juice from them but it also presupposes that
mature folk have little or nothing to offer.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">But these are
technology companies what about other industries? I have myself have been told
I was “too” creative by top design firms and one even told me that they had no
wish to “stifle my creativity” which is nice to hear, except when you are a
30something fresh out of design school looking for that career launching job.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">So if at
30something I am too creative and the best of the youth generation is being
drawn off to technology firms, who is innovating and creating the other
products in the world? Well as it turns out, you.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">There is a great
newish company called Quirky, yes Quirky http://www.quirky.com/ at least the
domain was available, and what they do is assist inventors through development
to market.<span style="mso-spacerun: yes;"> </span>The initial inception,
well that still has to come from you.<o:p></o:p></span><br />
<span style="font-family: "Trebuchet MS";"><br /></span>
<span style="font-family: "Trebuchet MS";"><br /></span>
<br />
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/Yr4mqPbHKnA?list=PL06D3B905D541341A" width="560"></iframe>
<span style="font-family: "Trebuchet MS";"><br /></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<span style="font-family: "Trebuchet MS";"><br /></span></div>
<div style="text-align: center;">
<span style="font-family: "Trebuchet MS";">So Quirky is a new,
call it, crowd source product design and development firm were social
influencers are used to vote on everything from design and development to
pricing and marketing. It is a wonderfully fluid system defining the product
stream from idea to store shelf. <o:p></o:p></span></div>
</div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">I have long felt
that there was a paucity of good development in consumer products with
lackluster designs and a seeming unwillingness to innovate. The only progress
seems to be in the area of planned obsolescence. Things do seem to break down
on schedule. Even in one of the quickest and arguably most innovative
industries of mobile devices we still see basic rectangles that have no
relationship to the face.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">So where is the
creativity, where is the development where are the stride steps forward. When
Ray Charles was trying to make his way in the world he knew his ears would
allow him to mimic anyone and their sound. But it wasn’t until he started to
listen to his own voice that he created his own sound. When will the product
design firms have the faith to listen to their own voice and create their own
sound?<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqKJJ_8hG5n49xTH5m2CsmdjWM407yRpJSpJw4lgpkHZ1AqFMfrKfhcsOFWc0rRC6cUGNRX2fAw8mT0hFRO6BkJ2_jxPpTrbNa8jXkbpzbGHJ8oDpLmO6LeWu-EhiIoDACO5t2X7Fcmx8/s1600/ray-charles1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqKJJ_8hG5n49xTH5m2CsmdjWM407yRpJSpJw4lgpkHZ1AqFMfrKfhcsOFWc0rRC6cUGNRX2fAw8mT0hFRO6BkJ2_jxPpTrbNa8jXkbpzbGHJ8oDpLmO6LeWu-EhiIoDACO5t2X7Fcmx8/s320/ray-charles1.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS';">It is my hope that
the social aspects that Quirky can provide will lead to exciting developments
in new products.</span><span style="mso-spacerun: yes;"> </span><br />
<span style="mso-spacerun: yes;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";"><span style="mso-spacerun: yes;"><br /></span></span></div>
<script src="http://www.coroflot.com/badge/185620" type="text/javascript"></script>M8qlaffhttp://www.blogger.com/profile/00135749360030900114noreply@blogger.com0